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Amadeus Affinity Shopper wins industry vote at PhoCusWright Travel Innovation Summit

Amadeus announces its Affinity Shopper product, developed for airline websites and launched last week, has won the PhoCusWright travel technology innovation award. Recognised at The Travel Innovation Summit in Orlando, USA, Affinity Shopper is the first solution from Amadeus Extreme Search technology portfolio which enables travellers to shop on airline websites by their desired travel experience rather than on a linear date and destination basis.

Madrid, Spain, 23 November, 2009 – Amadeus, a leading provider of technology and distribution solutions to the travel and tourism industry, announces its Affinity Shopper product, developed for airline websites and launched last week, has won the PhoCusWright travel technology innovation award. Recognised at The Travel Innovation Summit in Orlando, USA, Affinity Shopper is the first solution from Amadeus Extreme Search technology portfolio which enables travellers to shop on airline websites by their desired travel experience rather than on a linear date and destination basis.

Amadeus’ latest search product offers an elegant intersection of innovative design and technology infrastructure to solve big challenges such as search by budget, type of activity or geography – all on a single page - and with instant relevant response. In the near future, the solution will allow for further services such as allocation of frequent flyer miles. Amadeus Affinity Shopper enables travellers to search online by receiving answers to open questions such as “where can I go and what can I do for the amount I want to spend?” The system combines, on a single page, all search functions available in the market today. Lufthansa is the first launch customer announced for Affinity Shopper.

The accolade was awarded to Amadeus Affinity Shopper following a live vote from industry members attending this year’s annual PhoCusWright conference. Amadeus Affinity Shopper was selected from over thirty three other entries. The audience voted on the basis of three criteria including “technical innovation”, “business value” and “potential effect on the market”. Four shortlisted companies then made a five minute presentation to convince the audience of the strengths of their innovation.
“We believe we are delivering a competitive leap to our customers with our Extreme Search technology and we are delighted Affinity Shopper has been recognised by the industry in this way,” Denis Lacroix, Amadeus Vice President, Sales & e-Commerce Platforms, said. By naturalising the search process, we are helping airlines generate loyalty from travellers by promoting their services


in new and different ways. This ease of use and comprehensive search functionality means it’s possible to drive greater revenues from the leisure market.”
Earlier, Marcus Casey, Head of e-Commerce & Mobile of Lufthansa Passenger Airlines (who piloted the solution) commented: “Amadeus Affinity Shopper gives our customers further options to use our website as a traveller playground where users can explore and determine their trip based on what they would like to do during their travel. Our customers are able to conduct a search for a “beach holiday in Europe based on a budget range”, or even a completely open search for “a holiday for less than, for example, $700 per person. The ability to inspire the traveller to search easily and fast, through quality data, gives us a considerable competitive edge.”

For a detailed background and demo of Amadeus Affinity Shopper, please follow this link:
www.amadeus.com/affinityshopper
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Notes to the editors

A summary of the benefits Amadeus Affinity Shopper brings:
For airlines:
• increased loyalty of online customers and growth in website traffic, by offering user-friendly search functionality and a secure tool to find the best fare
• Increased online sales as a result of a better look-to-book ratio because of the improved user experience and quality of advice available
• The shared technological platform on which Affinity Shopper is based reduces the cost to maintain and develop the infrastructure
For travellers:
• Increased satisfaction with the online shopping experience through fast location of the best offers that fully correspond to their expectations.

Amadeus is the chosen technology partner for providers, sellers, and buyers of travel. The company provides distribution, IT and point-of-sale solutions to help its customers adapt, grow and succeed in the fast changing travel industry. Customer groups include travel providers (airlines, hotels, car rental companies, railway companies, ferry lines, cruise lines, insurance companies and tour operators), travel sellers (travel agencies) and travel buyers (corporations and travellers).

In just a few years, Amadeus has become a leading airline IT provider offering a fast growing portfolio of unique new generation solutions shared by a community of over 200 airlines. The portfolio includes the Amadeus Altea Suite (new generation customer management solution), the Amadeus e-Commerce Suite and other added value solutions like Amadeus Revenue Integrity.

Amadeus has central sites in Madrid (corporate headquarters & marketing), Nice (development) and Erding (Operations – data processing centre) and regional offices in Miami, Buenos Aires, Bangkok and Dubai. At market level, Amadeus maintains customer operations through 71 local Amadeus Commercial Organisations covering 219 markets.

The company is majority owned by WAM Acquisition, whose shareholders are BC Partners, Cinven, Air France, Iberia and Lufthansa. Amadeus employs over 8,900 employees worldwide, representing 105 nationalities.

More information about Amadeus is available at: http://www.amadeus.com


Contact details

Amadeus
Corporate Communication / Corporate Marketing
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