US Airways deploys international websites using Amadeus e-Commerce solutions
- March 19th, 2008
Amadeus today announced that US Airways (NYSE: LCC) has launched five international websites, with four more coming soon, using the Amadeus e-Commerce Airline Suite to power their online shopping and reservations.
With Amadeus e-Commerce shopping and booking solutions, these websites seamlessly reflect US Airways branding via a flexible HTML-based user interface, offering full calendar shopping capabilities that are fully integrated with the booking engine. Using a tiered approach, US Airways regional websites around the world can effectively manage their local fare families, specific "look-and-feel" attributes such as special offers, and local method of payments and delivery, while the airline maintains control over the overall branding and website strategy and positioning.
US Airways benefitted from Amadeus' off-the-shelf availability of 23 languages, enabling their international websites to be deployed in only a few months. The carrier also took advantage of the Amadeus flexible J2EE (Java 2 Enterprise Edition) underlying layers to seamlessly connect their new international websites to their current inventory.
“The Amadeus e-Commerce Airline Suite provides the technology we need to deliver and support the expansion of US Airways' international web presence,” said Travis Christ, Vice President, Sales and Marketing for US Airways. “Amadeus' extensive knowledge and experience in this area, including working in multiple languages, currencies and payment types, provided a tremendous advantage."
US Airways follows a number of major airlines such as JAL, Qantas, and Lufthansa who have selected Amadeus to help them aggressively deploy their international presence online.
“Serving international markets with complex itineraries and local requirements in a cost-efficient way is a key challenge that we have improved over many years,” said Philippe der Arslanian, Global Director, Airline Direct Channel for Amadeus' Airline Business Group. “Using the Amadeus e-Commerce solutions, I am confident that US Airways will be able to increase its international conversion rates and increase its global yield while serving the ever-increasing needs of their customers.”
Amadeus e-commerce solutions power more than 250 websites for over 75 airlines in more than 80 markets around the world. More information about Amadeus' e-Commerce solutions for airlines is available at www.amadeus.com/airlines.
**The Amadeus e-Commerce Airline Suite currently powers the following US Airways international websites: Spain (Spanish), Germany (German), United Kingdom (English), France (French), Pan-European (English). Additional websites will serve Ireland, Italy, the Netherlands and Switzerland.
Notes to the editors
Amadeus is the chosen technology partner for providers, sellers, and buyers of travel. The company provides distribution, IT and point-of-sale solutions to help its customers adapt, grow and succeed in the fast changing travel industry. Customer groups include travel providers (airlines, hotels, car rental companies, railway companies, ferry lines, cruise lines, insurance companies and tour operators), travel sellers (travel agencies) and travel buyers (corporations and travellers). Solutions are grouped in four solution categories – Distribution & Content, Sales & e-Commerce, Business Management and Services & Consulting.
Solutions for travel providers
Amadeus distributes content to around 385,000 points of sale located in over 215 markets worldwide through a range of technology solutions. For airlines Amadeus Altéa Customer Management Solution (CMS) is the first new generation IT platform seen by the airline industry for 30 years, allowing airlines to unlock the full value of each traveller and turn their passengers into customers. Some 150 airlines use Amadeus Altéa Reservation (Sell) as their sales and reservation system – among these are world class
airlines including British Airways, Qantas, Finnair, United Airlines and South African Airways who have also contracted Amadeus Altéa Inventory (Plan) and Amadeus Altéa Departure Control (Fly) system.
Over 75 of the world’s leading airlines use the Amadeus e-Travel Airline Suite to power over 250 websites in more than 80 markets.
Amadeus has central sites in Madrid (corporate headquarters & marketing), Nice (development) and Erding (Operations – data processing centre) and regional offices in Miami, Buenos Aires and Bangkok. At market level, Amadeus maintains customer operations in 76 countries covering more than 215 markets.
The company is majority owned by WAM Acquisition, whose shareholders are BC Partners, Cinven, Air France, Iberia and Lufthansa. Amadeus employs over 7,600 employees worldwide, representing 95 nationalities. Amadeus’ revenue for the six months year ended 30 June 2007 was EUR 1,534.1 million.
More information about Amadeus is available at: www.amadeus.com
About US Airways
US Airways is the fifth largest domestic airline employing more than 36,000 aviation professionals worldwide. US Airways, US Airways Shuttle and US Airways Express operate approximately 3,800 flights per day and serve more than 230 communities in the U.S., Canada, Europe, the Caribbean and Latin America. USAirways is a member of the Star Alliance network, which offers our customers 17,000 daily flights to 897 destinations in 160 countries worldwide. Additional information on US Airways can be found at www.usairways.com.
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