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Amadeus completes migration to SITA automated rules product following rigorous assessment

Amadeus has completed the implementation of SITA's automated rules system which allows fares information sent by SITA to be automatically uploaded into the Amadeus system. This means airlines and travel agents will always have access to the latest, most accurate, price information for airlines distributing their fares via SITA.

Madrid, Spain, 23 April, 2007: Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry has completed the implementation of SITA’s automated rules system which allows fares information sent by SITA to be automatically uploaded into the Amadeus system. This means airlines and travel agents will always have access to the latest, most accurate, price information for airlines distributing their fares via SITA.

According to Claude Demeestere, Amadeus Director and Head of Product Management "The implementation followed a rigorous assessment of SITA's automated rules product and we are now fully confident that our customers will have the information they need quickly."

Reinforcing Amadeus' reputation for providing quality data, a recent independent global survey of travel agents1 revealed that Amadeus had 10% more 'very satisfied' respondents than its nearest competitor, within the category of 'GDS' fares accuracy and reliability. "As a leader in automated processing and accuracy of data, we are committed to ensuring that all our customers have access to the latest pricing information when they need it," added Demeestere.


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1 Travel Agency Customer Satisfaction Survey, 2006: A blind survey across 45 markets, comprising 6200 interviews with single-site/multiple location business/multiple location leisure travel agencies and tour operators. Developed by P. Robert & Partners S.A., International Marketing Research.


Notes to the editors:
Amadeus is the chosen technology partner for providers, sellers, and buyers of travel. The company provides distribution, IT and point-of-sale solutions to help its customers adapt, grow and succeed in the fast changing travel industry. Customer groups include travel providers (airlines, hotels, car rental companies, railway companies, ferry lines, cruise lines, insurance companies and tour operators), travel sellers (travel agencies) and travel buyers (corporations and travellers). Solutions are grouped in four solution categories – Distribution & Content, Sales & e-Commerce, Business Management and Services & Consulting.

Amadeus has central sites in Madrid (corporate headquarters & marketing), Nice (development) and Erding (Operations – data processing centre) and regional offices in Miami, Buenos Aires and Bangkok. At market level, Amadeus maintains customer operations in 76 countries covering more than 215 markets.

The company is owned by WAM Acquisition, whose shareholders are BC Partners, Cinven, Air France, Iberia and Lufthansa. Amadeus employs some 7,600 employees worldwide, representing 95 nationalities.


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