Golden Tulip selects Amadeus to underpin international expansion with centralised technology systems
Amadeus has been selected by Golden Tulip Hospitality Group to provide its Property Management System (PMS), a central, multi-property platform, to deliver an improved guest experience and optimise access to information across the organisation.
Leading hotel group chooses Amadeus Property Management System (Hogatex) to deliver improved guest experience and streamline internal processes
- Hotel group has also selected Amadeus Revenue Management System (RMS) to analyse, forecast and better manage revenues
Madrid, Spain, 7 December 2006: Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, has been selected by Golden Tulip Hospitality Group to provide its Property Management System (PMS), a central, multi-property platform, to deliver an improved guest experience and optimise access to information across the organisation. The hotel group is currently increasing its presence across Europe, North America, Asia and the Middle East through both dynamic expansion and acquisition.
Golden Tulip has also selected the Amadeus Revenue Management System (RMS) to analyse and forecast revenues accurately and means that the group is able to identify commercial growth opportunities, and optimise cross-selling across its hotels. Both the PMS and RMS systems can be provided on an Application Service Provider (ASP) model which means Amadeus hosts and maintains the applications remotely.
"We have embarked on an ambitious growth phase which will see us expanding to, and within, many markets. It is essential that this growth is founded on next generation technology if we are to deliver the personalised service to customers that they expect from Golden Tulip,” according to Riko van Santen, Director of ICT & Electronic Distribution," Golden Tulip Hospitality.
He continued: "Offering hotel properties with access to a centralised system will ensure we are able to increase our revenues and market share by delivering a consistent customer experience that is proven to enhance customer loyalty."
Guest data and information on reservations, rates, check-in and check-out will be available on one central system. As a result, staff in cross border properties will be given the opportunity to recognise guests, deliver a personalised experience and up-sell and cross-sell when appropriate.
"Golden Tulip is taking a pioneering approach to technology adoption and is an example to other hotels looking to increase revenues and save costs whilst improving customer service," said Richard Kürzl, Managing Director, Amadeus Hospitality, Germany.
"Adopting both the Amadeus PMS and RMS will ensure that the hotel group is able to use the information that exists across the group to take the dynamic decisions needed to stay ahead in what is an increasingly competitive market," he continued.
By opting to have both solutions hosted at Amadeus' data centre in Germany, Golden Tulip has avoided significant capital expenditure on hardware, installation and maintenance. "The decision to have the solutions hosted and run by Amadeus – instead of an in-house team – was a big one. It required putting a significant amount of trust in Amadeus. But after visiting the centre and speaking to some of their long-term customers we had no doubts that it is the most cost-effective approach. In the end, if some of the world’s largest airlines are willing to entrust their mission-critical data to Amadeus, then so are we."
Golden Tulip has a proven track record in adopting leading technology solutions to differentiate its offer to customers. Amongst many other firsts, the hotel group was an early adopter of RSS feeds for its website and was the first hotel group to have a mobile-enabled website.
Notes to the editors
Amadeus is the chosen technology partner for providers, sellers, and buyers of travel. The company provides distribution, IT and point-of-sale solutions to help its customers adapt, grow and succeed in the fast changing travel industry. Customer groups include travel providers (airlines, hotels, car rental companies, railway companies, ferry lines, cruise lines, insurance companies and tour operators), travel sellers (travel agencies) and travel buyers (corporations and travellers). Solutions are grouped in four solution categories – Distribution & Content, Sales & e-Commerce, Business Management and Services & Consulting.
Amadeus has central sites in Madrid (corporate headquarters & marketing), Nice (development) and Erding (Operations – data processing centre) and regional offices in Miami, Buenos Aires and Bangkok. At market level, Amadeus maintains customer operations in 76 countries covering more than 215 markets. The company is owned by WAM Acquisition, whose shareholders are BC Partners, Cinven, Air France, Iberia and Lufthansa. Amadeus employs nearly 6,700 employees worldwide, representing 95 nationalities. For the full year ended on 31 December, 2005, Amadeus reported revenues of €2,418.3m.
About Golden Tulip Hospitality Group
Golden Tulip Hospitality Group, with its head offices in Amersfoort, The Netherlands and Lausanne, Switzerland, is a worldwide hospitality company with more than 505 hotels, 50,000 rooms in more than 47 countries. The Golden Tulip Hospitality Group franchises and manages hotels in Europe, the Middle East & Africa, the Asian Pacific Region and the Americas. In 2006, Hotels Magazine has ranked this company the 18th largest hotel chain.
As a multi-brand hospitality firm, the Golden Tulip Hospitality Group offers services in the two, three, four and five star categories. On the two-star side Golden Tulip has an alliance with the French B&B hotel chain. The three-star concept is the Tulip Inn for the limited-service first-class category, the four-star category falls under the Golden Tulip brand for the Superior First-Class business and Resort hotels and the recently introduced five-star concept Royal Tulip. In addition Golden Tulip offers its services through its commercial alliance with TOP International, a German based hotel consortium.
As of the fall of 2006, Golden Tulip will be introducing BRANCHE, Restaurant, Bar and Lounge. This is a free standing restaurant chain, which will have establishments in most Golden Tulip Hotels and Tulip Inns operated by Golden Tulip.
More information about Golden Tulip is available at: www.goldentuliptop.com
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