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Amadeus e-Service driving success for airlines' frequent flyer programmes

Amadeus announced that Lufthansa is successfully providing award ticket bookings with Amadeus e-Service on its website and on miles-and-more.com, Europe's largest frequent flyer programme.

Madrid, 5 July 2006: Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry today announced that Lufthansa is successfully providing award ticket bookings with Amadeus e-Service on its website and on miles-and-more.com, Europe’s largest frequent flyer programme. Finnair has also now shifted 50% of its award ticket bookings to its website, finnair.com, which is powered by Amadeus e-Travel. Petra Bretthauer, General Manager Customer Processes and Systems, Lufthansa added: “We launched award bookings 9 months ago with Amadeus e-Travel. The award ticket website is available in 11 languages and is open to all the 11 million customers of miles-and-more.com, Europe’s largest frequent flyer programme. Our customers are delighted by Amadeus’ award service and this can only add to customers’ satisfaction and loyalty levels. Miles & More partner airlines can access the Amadeus e-Service solution, giving their users the same quality of service available on our website.” Amadeus e-Service consists of several e-commerce servicing capabilities such as an award calendar, rebooking, product attributes charges, and e-vouchers. Amadeus e-Service is integrated in the overall Amadeus e-Travel Airline Suite providing shopping, booking, and servicing solutions. Tom Källström, Vice President, e-Business Development Commercial Division, Finnair said: “Since we implemented Amadeus Award Calendar 5 months ago with Amadeus e-Travel we have seen nearly half the redemption bookings taking place online, which drastically reduced our call center costs. Thanks to Amadeus e-Design, we offer our end-users a far better experience with a full calendar view of when award tickets are available.” Jérôme Destors, Commercial Director, Amadeus e-Travel said: “After having delivered and deployed online retailing solution to 65 airlines, e-commerce merchandising solution to over 20 airlines, our strategic investments in online servicing with rebooking, product attributes, and redemption are paying off. I’m delighted by the tangible results of Lufthansa and Finnair with their award bookings. This validates our complete ASP model including differentiated presentation layers to enhance end-users’ online experience and create additional cost savings opportunities for airlines.” - ends - For further information, please click here. Notes to the editors Amadeus A world-leading technology and distribution solutions provider, Amadeus delivers unparalleled expertise to the travel and tourism industry, including leading-edge solutions that cover airlines’ unique business needs, independent of their size, business model or market reach. Amadeus’ pioneering new-generation Customer Management Solution (CMS) portfolio, Amadeus Altéa CMS, serves network and regional carriers. The Altéa portfolio, based on a pioneering community platform concept, enables improved operational efficiency and increases revenue. The portfolio consists of the Altéa Reservation, Altéa Inventory and Altéa Departure Control solutions. Low Cost Carriers have alternative Customer Management Solutions – Amadeus Pioneer CMS and Results CMS by Amadeus - based on adaptive technology that provides robust options that easily adjust to their evolving operational requirements. Further complementing these integrated IT solutions is the Amadeus e-Travel Airline Suite that includes the Amadeus e-Retail engine, which powers more than 120 websites of over 65 airlines. Other standalone IT solutions include: revenue integrity and automatic ticket reissue tools, in addition to full e-ticket interlining and ground-handling management technology services. More information about Amadeus’ solutions for airlines is available at: www.amadeus.com/airlines. Finnair Finnair, the national carrier of Finland and one of the world's longest established airlines, has a route network that covers over 50 international destinations and 16 destinations within Finland. The airline also owns 95 per cent of Amadeus Finland, which is the local distributor of Amadeus products and services to the travel agency community in the Finnish market. More information is available at: www.finnair.com Contact details: Corporate and Marketing Communication Amadeus Tel.: +34 91 582 0160 Fax: +34 91 582 0188 E-Mail: externalcommunication@amadeus.com