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Amadeus partners with DOB Systems to deliver integrated data analysis solutions

Today, Amadeus announces it has signed a partnership with DOB Systems, a leading provider of market intelligence solutions to the airline industry.

Madrid, Spain, 26 April 2006: Today, Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, announces it has signed a partnership with DOB Systems, a leading provider of market intelligence solutions to the airline industry. This partnership will fully integrate DOB Systems’ products into the Amadeus offering in order to deliver a portfolio of data analysis solutions for airlines.

The solutions enable airlines to maximise the value they get from GDS data by providing them with a set of tools to analyse and assess information effectively. Airlines will have more control over how they interrogate data and they will be able to quickly and easily access the information and insights they require. The solutions, which will be offered as part of the Amadeus Travel Intelligence portfolio, give the airlines the capacity to make better informed decisions on planning, route analysis, sales, marketing and revenue management.

The solutions, all of which are easily accessible online, will be available through Amadeus in July 2006.

“As the market environment becomes more complex and fast moving it is essential for airlines to be able to access market information and data through solutions integrated with their overall operational decision-making. The partnership with DOB Systems allows us to deliver on this critical need. The combination of expertise and strength from this partnership means that airlines will be able to access comprehensive market data integrated with the general service delivery expertise of Amadeus which will significantly enhance commercial agility and competitive differentiation,” said Arnaud Debuchy, Director Travel Intelligence, Amadeus.

“All airlines today have to be able to meet the needs of their customers if they are to successfully compete for market share and maintain customer loyalty. Decisions must be based on sound knowledge and market insights. By working in partnership with Amadeus, we feel that we combine our expertise with Amadeus’ global reach and technology to offer airlines access to a more integrated portfolio of solutions that will make a real difference to how they make decisions. Our combined strengths should also improve on our ability to continue to identify new opportunities to provide value to support fact based, effective decision making and thus deliver on our customers commercial objectives,” according to Jeremy O’Bannon, Vice President of DOB Systems.

Amadeus and DOB Systems have a proven track record of collaboration and have worked together specifically on the delivery of the Amadeus Xpress MIDT. DOB Systems customers include, among others, British Airways, Delta, Emirates and Qantas.


Notes to the editors:

About DOB Systems
DOB Systems, founded in 1983, is a leading provider of market intelligence solutions to the airline industry. We process Full, International and Selected MIDT data from all GDSs. The mission of DOB Systems is to provide its customers with a level of service that is unmatched in the industry. This level of service is to be accomplished with an acute understanding for MIDT processing/analysis rules and techniques and highly personalized solutions customized to each airline’s unique analysis requirements.

DOB Systems recently announced the release of the Marketing Information Data Analysis System (MIDAS). MIDAS is a powerful web-based solution that provides airlines with new and effective ways to maximize the return on their MIDT investment. The innovative functionality of MIDAS surpasses traditional methods of MIDT analysis. The system enhances the value of MIDT through the integration of market performance benchmarks, including Market Seat Share (MSS) and Quality of Service Index (QSI), along with Market Performance Forecasting (MPF) and Comprehensive Future Booking Analysis. With MIDAS, airlines are able to quickly identify and target agencies and markets that offer the largest revenue opportunities.

More information about DOB Systems is available at: www.dobsystems.com

Contact details
DOB Systems
tel: + 1 830 868 2090
fax: + 1 830 868 7982
e-mail: jobannon@dobsystems.com


About Amadeus
A world-leading technology and distribution solutions provider, Amadeus delivers unparalleled expertise to the travel and tourism industry, including leading-edge solutions that cover airlines' unique business needs, independent of their size, business model or market reach.

Amadeus' pioneering new-generation Customer Management Solution (CMS) portfolio, Amadeus Altéa CMS, serves both network and regional carriers. The Altéa portfolio, based on a pioneering community platform concept, enables improved operational efficiency and increases revenue. The portfolio consists of the Altéa Reservation (Sell), Altéa Inventory (Plan) and Altéa Departure Control (Fly) solutions.

Low Cost Carriers have alternative Customer Management Solutions - Pioneer CMS and Results CMS by Amadeus - based on adaptive technology that provides robust options that easily adjust to their evolving operational requirements.

Further complimenting these integrated IT solutions is the Amadeus e-Travel Airline Suite that includes the Amadeus e-Retail engine, which powers more than 120 websites of over 60 airlines.

Amadeus also offers a range of IT solutions, including: revenue integrity and automatic ticket reissue tools, in addition to full e-ticket interlining and ground-handling management technology services.

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