Following a recent analysis of the trends impacting its worldwide client base, Amadeus highlighted that ensuring availability of relevant travel content for each corporation, such as low-cost carriers and web-fares, hotels, car rental and rail providers, is the key in factor determining a successful online travel management solution .
“The days of online travel management solutions simply being repositories for flights on flag-carriers are long since gone,” commented Jérôme Destors, Director, e-Travel, the e-commerce division of Amadeus. “With the increasing popularity of low-cost carriers and rail, companies want to know that they have the options best suited to them via an easily accessible channel. However, savvy travel managers are increasingly recognising that taking the cheapest deal at a specific point in time, is not always the most cost-effective option.”
Worldwide, Amadeus’ local country management teams also highlighted the following elements as being key to successfully implementing an online booking solution:
- The ability to incorporate low-cost carrier content into a corporate online booking solution
The rise of low-cost carriers in Australia, Europe and Latin America has meant there is an increasing demand from business travellers to be able to view low-cost carrier fares alongside traditional carriers and integrate this content into their back-office systems.
According to a recent travel survey of UK business travellers by Barclaycard, the popularity of low cost air travel has increased, with nearly three quarters (71%) of business travellers using it in the past year. With more travellers now wanting to be aware of their options in relation to low cost carriers, Amadeus has incorporated access to more than 75 low cost carriers through Amadeus e-Travel Management.
- Increasing the level of hotel content within the online booking solution
In North America most hotels belong to chains and are easily integrated into the system, but in Europe, Asia and Latin America it is often more difficult for companies to effectively manage their travel spend with the many independent properties that exist. Online booking solutions need to be able to handle this.
In hotel content, Amadeus offers access to 61,000 properties having added more than 9,000 hotels over the last year, making it easy for companies to access both independent hotels and hotel chains.
- Aggregation of non-air content into an online travel management solution
One of the key issues for organisations is the ability to aggregate content. Companies want to be able to access content from local providers into their online booking solutions.
In addition to air, for some years Amadeus e-Travel Management has provided access to hotel, rail, and car providers to ensure that the most relevant content to each market, and indeed company, is available. Indeed, in the year to March 2006, the number of rail bookings made through Amadeus e-Travel Management grew a massive 170% in the French, German and Swedish markets.
"Amadeus continues to listen to our needs and acts to deliver them rapidly through new functionalities,” says Pernille Hilke, Travel Manager Nordea Bank, which has deployed Amadeus e-Travel Management among its 7,000 users. “While providing my travellers a unique booking experience, Amadeus e-Travel Management gives me more flexibility to tailor the content to what is relevant to them."
Destors concluded: “The travel industry is incredibly dynamic and it is no longer good enough to have a one-size-fits-all solution when it comes to online travel management. Different countries have different needs and what works in North America doesn’t necessarily work in Asia Pacific, which is why we have invested so much time in developing the right solutions and the right partnerships to meet local needs.”
Notes to the editors
Amadeus is the chosen technology partner for providers, sellers, and buyers of travel. The company provides distribution, IT and point-of-sale solutions to help its customers adapt, grow and succeed in the fast changing travel industry. Customer groups include travel providers (airlines, hotels, car rental companies, railway companies, ferry lines, cruise lines, insurance companies and tour operators), travel sellers (travel agencies) and travel buyers (corporations and travellers). Solutions are grouped in four solution categories – Distribution & Content, Sales & e-Commerce, Business Management and Services & Consulting.
The company is owned by WAM Acquisition, whose shareholders are BC Partners, Cinven, Air France, Iberia and Lufthansa. Amadeus employs nearly 6,700 employees worldwide, representing 95 nationalities. For the six months ended 30 June 2005, Amadeus reported revenues of €1,226.1m and net income of €154.2m.
Solutions for Corporations
In e-commerce, Amadeus is the global leader in online travel technology and corporate travel management solutions. It services travel agencies in 90 countries, and powers the websites of over 1,000 corporations and more than 70 airlines and hotels. Amadeus e-Travel Management is an online travel booking solution to help corporations manage their travel policy more efficiently. Both Amadeus and its partners enable corporations to integrate all the elements of their global travel programmes, into easy-to-use and easy-to-administrate solutions. Customers include Altria, Cemex, Daimler Chrysler, Ericsson, Nestlé, Oracle, Siemens, Thales and Total.
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