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Amadeus to help the European Travel Commission boost Europe as a destination

Amadeus, a leading technology partner for the global travel industry, has been selected by the European Travel Commission (ETC) to develop an innovative solution to promote Europe as a destination. VisitEurope is a mobile app that will help most of Europe’s National Tourism Organisations attract more tourists. The solution is also part of the “Destination Europe 2020” strategy, a joint initiative between the European Commission and ETC to strengthen the image of Europe in long-haul markets through promotional activities and the implementation of new technologies in cooperation with major industry stakeholders.

19/11/2013.
VisitEurope, new mobile app search platform, to inspire travellers
 
Madrid, Spain, 19 November, 2013:Amadeus, a leading technology partner for the global travel industry, has been selected by the European Travel Commission (ETC) to develop an innovative solution to promote Europe as a destination. VisitEurope is a mobile app that will help most of Europe’s National Tourism Organisations attract more tourists. The solution is also part of the “Destination Europe 2020” strategy, a joint initiative between the European Commission and ETC to strengthen the image of  Europe in long-haul markets through promotional activities and the implementation of new technologies in cooperation with major industry stakeholders. 
VisitEurope will provide the European Travel Commission with a unique digital platform to market Europe as an attractive tourism destination: the application will be available for free downloads on iPad in the US by the end of this year with Argentina, Brazil, Chile and Canada to follow, along with the launch of a global web version.  This app incorporates Amadeus’ innovative online search technology that will   make travel inspiration and planning processes more appealing to travellers using their mobile devices. Furthermore, this solution will also enable travellers to share their travel information through relevant social media channels.  
We are delighted  to join forces with a true technology leader to develop  this initiative. This represents a key milestone in our collaboration with the European Commission and European travel technology companies such as Amadeus  to attract more international travellers to visit Europe”, says Eduardo Santander, Executive Director of the European Travel Commission.
 “Digital technologies are revolutionising the way Destination Management Organisations (DMOs)  market and promote their products and services. We at Amadeus are convinced that the innovative technology of this platform will help DMOs be more competitive and visible, leveraging new channels such as mobile. Our unique search technology will further increase the efficiency of the European Travel Commission in attracting potential travellers to Europe, whilst content sharing is becoming more and more inspirational ”, says Francisco Pérez-Lozao Rüter, Amadeus SVP, New Businesses.
 
We fully support the European Travel Commission’s initiatives to stimulate the competitiveness of the travel and tourism sector. Amadeus is wholly committed to innovation - it's part of our DNA and has been for more than 25 years. To this end, with our expertise in delivering innovative technology for travel companies around the world, coupled with our strong investment in R&D, we are ready to support the industry to meet the new challenges of the digital era”, says Svend Leirvaag, Vice President, Industry Affairs, Amadeus.
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About Amadeus
Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers (e.g. airlines, hotels, rail and ferry operators, airports, etc.), travel sellers (travel agencies and websites), and travel buyers (corporations and travel management companies).
The Amadeus group employs around 10,000 people worldwide, across central sites in Madrid (corporate headquarters), Nice (development) and Erding (operations), as well as 71 local Amadeus Commercial Organisations globally.
The group operates a transaction-based business model. For the year ended December 31, 2012 the company reported revenues of €2,910.3million and EBITDA of €1,107.7 million.Amadeus is listed on the Spanish Stock Exchange under the symbol "AMS.MC" and is a component of the IBEX 35 index.To find out more about Amadeus please visit www.amadeus.com
 
Contact details:
Amadeus Corporate Communication
Telephone: +34 91 582 0160