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Icelandair switches to Amadeus' Altéa Inventory and Revenue Management System by PROS, to underpin aggressive expansion strategy

Icelandair has successfully cut over all its inventory and revenue management activity to an integrated platform consisting of Amadeus Altéa Inventory and Amadeus Revenue Management System by PROS.

25/09/2006.
  • The integrated solution will help drive competitive differentiation through increased business agility


    Madrid, 25 September, 2006: Icelandair, one of Europe’s most dynamic airlines, has successfully cut over all its inventory and revenue management activity to an integrated platform consisting of Amadeus Altéa Inventory and Amadeus Revenue Management System by PROS. The migration has provided Icelandair with additional, vital tools, to strengthen competitive differentiation and support its aggressive growth strategy.

    As part of its commercial strategy to grow Reykjavik as an international hub between Europe and North America, Icelandair is committed to implementing a next generation customer management system. As a result, Icelandair is the 29th airline to select the Altéa Customer Management suite of solutions (Altéa CMS). The airline already uses Altéa Reservation, the multi-channel sales component of the suite, Amadeus e-Travel Airline Suite, the leading online booking solution for airlines and e-Ticket Server, the database for full management and distribution of electronic tickets. The implementation now of an integrated inventory and revenue management solution brings added strength to Icelandair’s capacity to address its evolving business requirements.

    Arni Sigurdsson, Director, Distribution, Icelandair, said: “As one of the most progressive regional airlines in Europe, we are fully committed to expanding internationally. As such, it is critical that we have a next generation technology system in place that is able to support our commercial objectives. Importantly, our profitability is decided by how effectively the inventory and yield management system work.” He continued: “It is vital that we can rely on robust technology to deliver the seamless travel experience that our customers demand. Amadeus has proven that it is able to develop and implement the tools and solutions that will meet our needs both today and in the future.”

    Altéa Inventory gives Icelandair complete control over its inventory and seat planning, providing the tools to maximise the yield on every seat. Likewise, Amadeus Revenue Management System by PROS, which is brought to market through a partnership between Amadeus and PROS, the market leader in revenue management solutions, will reinforce the airline’s ability to increase revenues by accurately forecasting future demand on each flight. PROS solutions are currently enabling significant revenue gains for airlines. Through an agreement with Amadeus, the latter will host and market PROS’ flagship revenue management system to airlines.

    Frédéric Spagnou, Vice President, Airline Business Group, Amadeus, said: “Airlines need to continue to think differently if they are to fulfil their potential in this highly competitive market. Icelandair is a successful example of an airline with a clear and differentiated growth strategy, and to ensure it is able to achieve its ambitions, it must access technology that delivers the type of functionality they need. By implementing the flexible and future-proof Altéa CMS, Icelandair is able to deliver both bottom line and customer service improvements today, as well as have confidence that future demands can be supported.”

    Icelandair joins airlines across the globe, that have selected Altea CMS, among them leading members of the oneworld and Star alliances. Currently close to 150 airlines rely on Altéa Reservation to power their sales and reservations functions, some 40 others use e-Ticket Server to fully manage their e-ticketing activity, and over 70 of the world’s leading airlines use the Amadeus e-Travel Airline Suite to power over 250 websites in more than 80 markets.
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    Notes to the editors

    Amadeus
    A world-leading technology and distribution solutions provider, Amadeus delivers unparalleled expertise to the travel and tourism industry, including leading-edge solutions that cover airlines’ unique business needs, independent of their size, business model or market reach.

    Amadeus’ pioneering new-generation Customer Management Solution (CMS) portfolio, Amadeus Altéa CMS, serves network and regional carriers. The Altéa portfolio, based on a pioneering community platform concept, enables improved operational efficiency and increases revenue. The portfolio consists of the Altéa Reservation, Altéa Inventory and Altéa Departure Control solutions.

    Low Cost Carriers have alternative Customer Management Solutions – Amadeus Pioneer CMS and Results CMS by Amadeus - based on adaptive technology that provides robust options that easily adjust to their evolving operational requirements.

    Further complementing these integrated IT solutions is the Amadeus e-Travel Airline Suite. Over 70 of the world’s leading airlines use the Amadeus e-Travel Airline Suite to power over 250 websites in more than 80 markets.

    Other standalone IT solutions include: revenue integrity and automatic ticket reissue tools, in addition to full e-ticket interlining and ground-handling management technology services.

    More information about Amadeus’ solutions for airlines is available at: www.amadeus.com/airlines.

    About PROS
    PROS is the world’s leader in pricing and revenue optimization solutions with over 250 deployed solutions across 12 major industries, optimizing millions of pricing decisions every day. PROS has more than 110 clients in 39 countries.

    The PROS mission is to maximize the revenue of each client using PROS world-leading revenue optimization science, enterprise profit optimization, and pricing optimization solutions. PROS clients report annual incremental revenue increases of 6-8% as a result of demand forecasting and revenue optimization. PROS solutions forecast demand, optimize inventory, and provide dynamic pricing optimization to maximize revenue.

    Founded in 1985 in Houston, Texas, PROS has 29 straight quarters of profitability, in large part due to the intellectual capital of its staff. Over 100 of PROS professional staff have advanced degrees including over 20 Ph.D.s, and the staff speaks a cumulative total of 26 languages.

    More information about PROS is available at: www.prosrm.com

    About Icelandair
    With roots stretching back almost seventy years, Icelandair is one of the world's longest established airlines. The Icelandair Group currently employs nearly 2500 people in ten countries and is a part of the FL Group. In addition to the international passenger airline Icelandair, which services 21 destinations in the U.S. and Europe, the Group consists of flight and travel service companies that form the foundation of the fast growing Icelandic aviation and tourism industries. The Group includes: Icelandair, Icelandair Cargo, Bluebird Cargo, Loftleidir-Icelandic, Air Iceland, IceLease, Iceland Travel, Icelandair Ground Services, Icelandair Technical Services, Icelandair Hotels and Icelandair Shared Services.

    More information about the Icelandair Group is available at: www.icelandairgroup.com

    Contact details:

    Corporate & Marketing Communication
    Amadeus
    Tel : +34 91 582 0160
    E-mail : externalcommunication@amadeus.com

    Corporate Communications PROS
    Tel : +1 713-335-5151
    E-mail : info@prospricing.com
    Corporate Communications

    Icelandair Group
    Tel : +354 50 50 393
    E-mail : info@icelandairgroup.is