The evolution of Airline Merchandising
Airline merchandising systems create the opportunity to increase airlines’ annual revenues through the personalisation of ancillary services.
Luis became President & CEO of Amadeus on 1 January 2011.
From January 2009 to December 2010, Luis was Deputy CEO of Amadeus, with responsibility for overall company strategy as well as line management of the finance, internal audit, legal and human resources functions. He has also been instrumental in Amadeus’ return to the stock market with the company’s successful IPO in April 2010.
Luis joined Amadeus in 1999 as Director, Marketing Finance. In that role, he was instrumental in supporting Amadeus’ commercial organisation throughout its international expansion and consolidation, supervising the strategic and financial control of over 50 Amadeus subsidiaries around the world.
He was promoted in 2003 to Chief Financial Officer (CFO), taking responsibility for the global Amadeus Finance organisation.
Prior to joining Amadeus, Luis held several managerial positions at the Bertelsmann Group.
A Spanish citizen, Luis holds a degree in Law from the Complutense University, Madrid, an MBA from the IESE Business School and further postgraduate qualifications from Harvard Business School and Stanford.