Mabrouk Sediri

Vice President Global Delivery / Director, Airline IT Program Management
Amadeus IT Group

Mabrouk Sediri is an IT professional with over 30 years of experience with various companies such as Renault and GSI. While at GSI in Paris, he was also a professor in the IT department of the University of Paris.
 
He joined Amadeus in 1988 and, since then, has held several managerial positions in the development and marketing organisations.
 
Since 1992, Mabrouk has been deeply involved in airline IT migration programs for major carriers such as Air France, Lufthansa, Iberia, Scandinavian, Thai International, and Varig.
 
In 1997, Mabrouk moved from the Development organisation to Marketing to drive product management in various areas such as Reservation, Ticketing, Fare quote, and Billing.
 
In 2000, as part of the British Airways and Qantas initiatives, Mabrouk became responsible for managing the entire airline IT TPF infrastructure, which was outsourced to Amadeus. He also managed the migration of British Airways and Qantas to the Altéa platform.
 
In 2002, Mabrouk lead the Sales and Engineering group where he was involved with many RFP / RFIs, sales efforts, and contract negotiations. The major achievement during this period was the execution of the STAR Alliance agreement. Mabrouk was appointed Joint Program Director of the Star Alliance Common Platform initiative (CITP) in July 2005. He was tasked with managing one of the most complex IT programs in the airline industry.
 
From 2007 to the summer of 2009, Mabrouk was based in the USA, where he managed the migration of eight Star CITP carriers in parallel, with a focus on United Airlines, Avianca, and Mexicana. In the second half of 2009, Mabrouk became responsible for delivering Amadeus airline IT programs globally.
 
In 2010, Mabrouk moved back to Nice and took on the role of Head of Airline IT Delivery. His objective was to bring all aspects of delivery for the Airline IT customers under one organisation. The result combined Programme Directors, Managers, and PMO for new customers coming onto the Altéa Platform as well as extending the team managing the existing Airline IT customers.
 
In 2011, the role was extended to ensure an improvement in customer satisfaction by strengthening the global post-implementation organisation. This meant making it regional to support the airlines in their own time zone and working week, and defining KPIs and a governance structure to highlight customer requirements early and then to deliver solutions effectively.
 
In 2012, the role was extended again to create a Services Organisation that provides additional services to airline customers – ensuring that they get the most out of the Amadeus offering. Mabrouk’s team provides additional support in business process optimisation, training, end-user support, business rule refinement, and integration with other customer applications. The aim is closer alignment with Airline IT customers and improved customer satisfaction. Also during the year 2012, Mabrouk played a key role to win the Southwest International deal. He moved to Dallas to implement our AIT competency centre, and led the program to a successful implementation of the SWA International traffic. This paved the way to sign the SWA Domestic business. He is still managing the SWA program, in addition to his role of AIT Global Delivery.
 
A native of Tunisia, Mabrouk graduated from Paris University and holds a PhD in IT.