Denis Lacroix

Vice President, Reservation, Distribution & Mid- Back-Office
Amadeus IT Group

In January 2013 Denis Lacroix was appointed Vice-President of R&D-RDM (Reservation, Distribution, and Mid & Back-Office). The RDM Product Engineering Group is responsible for the delivery of Amadeus' core reservation services: Distribution and Airline IT businesses, profile management, payment solutions, the Advertising Platform, Distribution front-end products (such as the e-Travel Management corporate self-booking tool, the Amadeus Selling Platform and Selling Platform Connect front-offices), and Amadeus' range of mid and back-office products (such as Agency Manager, AiMO, Gestour and Modus).  RDM teams have a global spread: Nice, Madrid, Antwerp, Bad Homburg, Strasbourg, Munich, Boston, Miami, Bangalore, Sydney, London, Istanbul.
 
Between 2007-2012, Denis was VP of the DEV-SEP division (Sales & e-commerce Platforms). In this role he was responsible for the delivery of Amadeus’ entire range of Sales and e-Commerce Platforms: the e-Retail B2C web offering for airlines, travel agencies, and hoteliers; the e-Travel Management corporate, self-booking tool; the Amadeus Selling Platform front-office and portal for Travel Agencies, Altéa Reservation Desktop for airline call centres, airport and city ticket offices, and also Checkmytrip.com.  
 
Prior to this, between 2002-2007,  Denis held the position Director, Product Development, for the e-Travel product development and operations teams in Nice and Boston, improving and enhancing the e-Travel consumer, corporate and portal product range.
 
Denis began his career with Amadeus in 1989. Some early roles included the position Director, Amadeus OCG (Online Corporate Group), Product Design & Development, and Director of Development for Amadeus' Distributed Systems division, leading the design and development of Amadeus' Front Office Systems for airlines and travel agencies. 
 
Denis is a seasoned travel industry developer with many years of experience working in Amadeus' development operation. He has demonstrated his understanding of customer requirements, and is considered a pioneer of Web technology within Amadeus.    
 
Before joining Amadeus, Denis was a senior software engineer for the Digital Equipment Corporation and IBM's Yorktown Heights Research Laboratories in New York, USA.
 
A French national, Denis graduated from the Ecole Centrale de Paris.