David was appointed Vice President Western Europe Middle East Africa in August 2013 reporting to the Senior Vice President Distribution.
In this role, David leads Amadeus’ distribution business in the region, including strategy, sales, marketing, partnerships, solution management, and customer support for Amadeus' travel agency, travel supplier, corporate and leisure customers in the region.
Prior to his appointment David was Head of Distribution Marketing from October 2011 where he was responsible for Amadeus’ distribution proposition which included the commercial strategy to airlines, cars, cruise and other provider customers.
David Joined Amadeus in 1999 and was appointed Director Western Europe in 2003. During this period David worked with the M&A team to negotiate and finalize the purchase of the major European national marketing companies, SMART (Amadeus Scandinavia), START Amadeus (Amadeus Germany), and Amadeus France.
Since 2004, David held several leadership positions managing arline customers as Director Airline Marketing and Sales, Director Airline Distribution and Low Cost Carriers and Director of Airline and Travel Agency Distribution. In these positions David led the evolution of the Amadeus GDS proposition for airlines with the introduction and implementation of value-based pricing, the negotiation of content agreements and the evolution and launch of Amadeus Ticketless Access for low cost carriers.
Prior to joining Amadeus, David worked in sales consultancy, sports goods distribution and advertising. David is a graduate in Psychology, Economics and History of Art from Leicester University in the United Kingdom and holds an MBA from IEDE in Spain and has carried out executive studies at Stanford University Business School in the US.