The Leveraged Buy Out of Amadeus by Cinven and BC Partners becomes one of the largest in European history, taking us off the stock market once more and back into private hands. As part of the brand evolution programme, we adopt ‘Your technology partner’ as our tagline and a new corporate website and global advertising campaign is launched.
Amadeus wins a major contract to build a common platform for the Star Alliance. The platform is initially developed for United Airlines and Lufthansa but other airlines within the alliance will also join the community platform later. The idea being to improve integration between the members in areas such as code sharing, customer profiles and business rules.