This is the first in a series of three papers exploring how airlines can better shape their offer to travellers.
There are endless influences that lead consumers to make a purchase with a brand. How do you bring all of these real-time influences together to present the customer with something that is of value to them, right at that very moment?
The data is here, and so is the technology – both are ready to be harnessed – it’s time to use them to build affinity with travellers.
This paper will explore:
What today’s airline travellers really value
How do you build the best offer to match your travellers value
What is the right price for this offer
Every step of the traveller journey is an opportunity to upsell