Embracing Airline Digital Transformation
The airline industry is embarking on a major revolution from just selling the customer a “seat” on a flight to selling the customer a set of customized products selected just for them.
Today’s shift to merchandizing and personalization is a great opportunity to improve the customer shopping experience, increase loyalty, and improve profitability. Optimizing the product mix and price of offers has benefits for both the customer and the airline.
We are now outlining how the way airlines approach pricing, personalization and revenue management has to change. Amadeus’ vision: total offer optimization.
• Look at the substantial changes coming in revenue management
• Explore the creation of the offer and consider the challenges of total offer optimization strategy
• Introduce Amadeus’ vision of total offer optimization