Embracing Airline Digital Transformation

460 x 180_Digital transformation_paper

We’ve entered the Fourth Industrial Revolution, an era of datafication, constant connectivity and digital workforces. What are the strategies you have initiated to stay ahead? Does your offer fit what your travellers truly value?

This second paper builds upon the recently published Amadeus paper “Spotlight on What Travelers Value”, where we looked at the endless influences that lead consumers to make a purchase with a brand. How do you bring all of these real-time influences together to present the customer with something that is of value to them, right at that very moment?

Today’s shift to merchandizing and personalization is a great opportunity to improve the customer shopping experience, increase loyalty, and improve profitability. Optimizing the product mix and price of offers has benefits for both the customer and the airline.

We are now outlining how the way airlines approach pricing, personalization and revenue management has to change. Amadeus’ vision: total offer optimization.
 
 
A spotlight on Total Offer Optimization: Fast forward to customer centric revenue management - download image
 
This paper will:
 
•    Look at the substantial changes coming in revenue management
•    Explore the creation of the offer and consider the challenges of total offer optimization strategy
•   Introduce Amadeus’ vision of total offer optimization
 
 
This paper will explore:
 
•   What today’s airline travellers really value
•   How do you build the best offer to match your travellers value
•   What is the right price for this offer
•   Every step of the traveller journey is an opportunity to upsell