Amadeus Search Analytics

Amadeus Search Analytics

Amadeus Search Analytics is a business intelligence tool which uses online traveller searches to provide a clear view on the most popular routes and favourite destinations of internet users. Airlines can extract useful insights into: the top 10 most searched routes, which travel periods are the most popular, how far in advance searches are performed and the trip duration. This helps airlines personalise their offering and adapt marketing campaigns according to travellers' preferred destinations and dates. Amadeus Search Analytics is accessed via a web-based, graphical user interface.
Key benefits
  • Tailor product offers according to destination trends.
  • Optimise search engine marketing investment by focusing on the most popular destinations in each market.
  • Adapt landing pages of the destinations travellers search for the most, in order to enhance the customer experience and increase online conversion rates.
  • Adjust and optimise the timing of pricing promotions taking into account traveller intentions.
  • Stay ahead of the competition thanks to a unique knowledge of searches made to a specific destination and an understanding of travel date patterns.
Main features
  • Amadeus Search Analysis is a business intelligence tool, that can be accessed directly from the Amadeus on-line Airline Travel Intelligence portal.
  • Search data is gathered from over 150 million daily online searches stored in Amadeus Master Pricer (low-fare search tool).
  • Four dashboards provide information on: top 10 most popular routes, search activity for specific travel periods, variations in popularity for destinations and routes, changes to origin/destination search results over time.
  • Built-in filters offer different ways of extracting search results (e.g. weekend filter provides a view of advance searches for weekend getaways).
  • Information fed in the tool is updated weekly and can be downloaded in .csv format for further analysis.
Resources
  • Amadeus Search Analytics

    Search Analytics delivers analytics on how travellers search for flights, revealing to where, when and for how long they’re planning to travel, so airlines can improve the return on investment of their marketing campaigns.