Amadeus Loyalty Management

Amadeus Loyalty Management

Amadeus Loyalty Management is a loyalty management system that helps airlines manage their loyalty program, no matter how large or small.
Key benefits
  • Increase customer loyalty: Amadeus Loyalty Management enables you to launch unlimited numbers of rule-based, targeted promotions to engage loyalty amongst program members.
  • Increase memberships: Acquire new loyalty program members from online channels or through your partners. The stronger your member base, the stronger your loyalty program.
  • Personalise your customer offer: Amadeus Loyalty Management captures and stores every transaction made by a member: from flights to partner activities or website log-ins. This provides you with a wealth of intelligence for developing and defining marketing and sales initiatives.
  • Boost revenues from ancillary services: There is no limit to the number of partners and promotions that can be handled through Amadeus Loyalty Management.
  • Increase your loyalty program’s brand value: Develop your loyalty program as a marketable brand, by maintaining the best levels of service and anticipating future developments in the market. Turn your loyalty program into a profit centre, managing the purchase of redemption inventory from partner airlines.
  • Seamless integration: Amadeus Loyalty Management works seamlessly with your existing systems as well as with those of other airlines, alliances, and both air and non-air partners and service providers.
Main features
Partner management
  • Airline partners: All accrual, retroactivity, redemption and billing procedures are handled automatically without any manual intervention
  • Non-airline partners: Fully automatic data exchange and billing procedures for non-airline partners
  • Real-time data exchange between partner systems with web services
  • Support for formats and procedures for all alliances
  • Partner portal
Promotions management
  • Run multiple, targeted promotions simultaneously
  • Automated promotion alerts for members
  • Built-in performance measurement
Comprehensive and centralised member data repository
  • Full demographic & contact information for each member including hobbies and lifestyle or family links
  • Preferences and special requirements
  • Member card details and status
Tier and miles management
  • Various accrual calculation methods for air an non-air accrual (including alliance and non-alliance partnerships)
  • Redemption flights
  • Upgrades
  • Miles and cash
  • Vouchers
  • Miles exchanges, sale and purchase
  • Tier management status miles and redemption miles
  • Miles expiry management
  • Distance and value based accrual methods
Communications with members
  • Full communication history stored
  • E-mail, web, SMS and fax integration
  • Full set of standard and configurable templates
  • Any language or alphabet
  • Easy-to-configure user interfaces
  • Member website
Reporting & decision support
  • Standard and customisable reports
  • Export to spreadsheet, PDF, HTML
Seamless integration
  • Open architecture for integration with other systems
Resources
  • Amadeus Loyalty Management

    Meet your customers needs and expectations and keep them engaged in your loyalty programme today and in the future.