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Indirect Merchandising

Indirect Merchandising

Airlines are increasingly using merchandising and personalisation techniques to boost revenues and deliver a more rewarding travel experience to their customers. Amadeus Fare Families, Ancillary Services and Advertising solutions enable airlines to deploy commercial strategies in the indirect channel to maximise merchandising opportunities across the travel lifecycle. Whether to unbundle, bundle, differentiate, upsell or promote airline products and services, Amadeus solutions cover all retailing touch-points and worldwide points of sale.

Products and Solutions

  • Frequent Flyer

    Amadeus Frequent Flyer

    Show your Frequent Flyers they are special by personalising offers, in real time, to members of your airline’s loyalty programme.

  • Amadeus Anytime Merchandising in distribution

    Amadeus Anytime Merchandising in distribution

    Increase revenues, boost customer loyalty and enjoy offer control by seamlessly pushing dynamic and contextualised merchandising content created in Amadeus Anytime Merchandising to travellers and travel agents through Amadeus’ Intermediated Distribution Channel.

  • Amadeus Airline Ancillary Services

    Amadeus Airline Ancillary Services

    Increase your revenues while helping travellers choose from a selection of additional services to customise and enhance their travel experience with your airline. Our Dynamic Catalogue is fully integrated across the booking flow ensuring your airline’s ancillary services are available to travellers at any time.

  • Fare Families

    Amadeus Airline Fare Families

    Brand and differentiate your airline’s fares while clearly promoting and displaying the full value of each offer. Increase revenues by proactively upselling across your portfolio and ensure business, leisure and corporate travellers can tailor their travel experience according to their needs.

  • Selling Platform Connect for Airlines

    Selling Platform Connect for Airlines

    Selling Platform Connect for Airlines offers Amadeus customers complete transparency on how their content is displayed in the Amadeus distribution channel. With access to Selling Platform Connect, the next-generation and cloud-based fulfillment platform, airlines can see their content through the eyes of an Amadeus travel agent, and verify that their brand is consistently deployed in the indirect channel.

  • Media Solutions

    Amadeus Media Solutions

    Deploy integrated marketing campaigns and promote special offers through the world’s largest travel network. Campaigns can be segmented and targeted right down to specific points of sale.

  • Amadeus Rich Content

    Amadeus Rich Content

    So you have invested in cabin design, a merchandising portfolio and a distinctive travel experience. It’s now time to show the world what makes your brand so unique and why travellers should choose your airline instead of a competitor. Bring travel agents on-board and empower them to better sell your travel offers. Amadeus Rich Content – your brand, your way.