Global Merchandising System
Established airlines are facing intense competition and diminishing yields with the increase in low cost carriers (LCC) taking hold of the market place. These no-frills options have stimulated a rise in short haul travel and a downward shift in the acceptable baseline for economy flight comfort and service. As a result, the airline industry is undergoing a transformation which has led to a menu of over 700 component-based service, comfort and shopping elements, from which each airline brand can define its differentiation strategy.
- reach more travellers, anywhere
- deliver on travellers' expectations across the trip cycle, anytime
- maximise revenue opportunities, from anyone
With merchandising revenues estimated at an additional $130 billion USD by 2020, there are significant financial and long-term loyalty benefits to be gained, putting merchandising at the top of the airline agenda.
With Amadeus Anytime Merchandising, airlines can centralise the management of their merchandising strategy, ensuring that relevant offers and promotions are targeted to the right customers , through their preferred retailing channel, at optimal points in the journey cycle.
Amadeus enables airlines to expand offers with real-time access to air and non-air content including dynamic availability and dynamic pricing, ancillary services (airline content) and bundling of third-party services.
Increase revenues by differentiating, branding, upselling and promoting airline products and services. Enable travellers to customise and enhance their travel experience through ancillary services.
Our vision is to power an open, intelligent, dynamic and customer-centric global travel ecosystem that seamlessly connects airlines, travel sellers, airports, hotels and all other participants in the travel industry.Find out more