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Channel Revenue Optimisation

Channel Revenue Optimisation

Optimising the revenue derived from airline sales channels requires an understanding of customers in each market, their journey patterns and the overall value per passenger. Amadeus provides airlines with the tools to tailor availability according to market and customer segments to achieve the highest yield, taking into account the total journey O&D. It is also possible to monitor and control travel agency sales, ensuring that abusive practices such as multiple name changes do not occur.

Products and Solutions

Revenue Maximisation

  • Amadeus Availability Management Advanced

    Amadeus Availability Management Advanced

    Amadeus Availability Management is a revenue maximisation tool which helps airlines differentiate their offer in Amadeus displays, using customer and market segmentation. It applies revenue management controls directly at channel level thus tailoring availability information to individual points-of-sale.

  • Amadeus Carrier Preferred Display Management

    Amadeus Carrier Preferred Display Management

    Amadeus Carrier Preferred Display helps airlines fine tune their offer based on the value of the point-of-sale, market or channel. The solution enables airlines to differentiate offers more clearly in order to maximise sales and revenue. Displays can be customised according to the source of the request, whether it’s a specific agent, market or distribution channel.

  • Amadeus Dynamic Availability

    Amadeus Dynamic Availability

    Amadeus Dynamic Availability sends real-time flight availability responses based on specific origin and destination, point of sale, frequent flyer and journey data. The airline can additionally choose from a range of tools that can limit the Amadeus Dynamic Availability queries should circumstances arise when this ability is required.

  • Amadeus Journey Data

    Amadeus Journey Data

    Amadeus Journey Data is a revenue maximisation tool that supports origin and destination (O&D) based distribution decisions. This tool supplements the information provided to airlines at availability and sell time, allowing airline systems to forecast a likely booking pattern and make more precise decisions about what offer to propose and/or how to react to a particular booking request.

  • Point of Commencement

    Point of Commencement

    Amadeus Point of Commencement (POC) is an optional Revenue Management feature of Amadeus Journey Data that uses the journey’s starting point information at availability, instead of the usual Point of Sale (POS) information. Many airlines now believe that POC-driven availability is more relevant in today’s environment than POS-driven availability because it correlates the traveller’s country of residence with purchasing power.

Booking Integrity

  • Amadeus Married Segment Control

    Amadeus Married Segment Control

    Amadeus Married Segment Control is a revenue maximisation tool that ensures that airline revenue management decisions, made at availability time, are applied throughout the booking process. It prevents agents bypassing availability controls, based on origin and destination (O&D) information. It also improves both load factors and revenue forecasting accuracy.

  • Amadeus Name Change Controller

    Amadeus Name Change Controller

    Amadeus Name Change Controller allows airlines to control travel agents’ ability to perform name changes on their reservations, based on a flexible business rules system. This product enables the avoidance of speculative bookings made either to secure preferential fares or to circumvent airline name change fees.