Amadeus Shopping Basket

Amadeus Shopping Basket

The cross-selling of non-air products has been identified by airlines as a significant potential source of additional revenue.
 
The Amadeus Shopping Basket satisfies airlines’ demand to include not only air-related products but also ancillary products, such as hotel, car and insurance bookings, within the same PNR.
 
Since its launch in June 2010, the Amadeus Shopping Basket has been proven to increase the conversion rate for airline websites.
Key benefits
  • Increase revenue: By upselling airline ancillary services and cross-selling ancillary products like hotels, cars and insurance.
  • Optimise the customer experience: Through one-click booking and a single check-out page.
  • Increase efficiency, control and flexibility: Thanks to PNR integration, full compatibility with external payment service providers and access to additional content through integration of external content providers.
  • Increase conversion rate: By using more touch points, reducing clicks and by selling relevant services with dynamic teasers.
Main features
  • Configurable teasers and rules to allow for smart cross-sell.
  • An include/exclude checkbox to easily remove products from the Shopping Basket.
  • Option to split payment per product type: payments for flights and insurance, and credit card guarantees for car hire and hotel bookings, to facilitate payment and guarantee processes.
  • Access to car, hotel and insurance content on Amadeus.
  • Website Design Services or XML services to seamlessly integrate external content while securing the flight booking in the background.
Resources
  • Qantas Cross Sell

    The aviation industry, like so many commercial sectors, has faced one of its most challenging times in recent years. This has forced airlines to cut costs and look for new revenue streams in order to stay in business.