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Amadeus Anytime Merchandising in distribution

Amadeus Anytime Merchandising in distribution

Amadeus’ Intermediated Distribution Channel is an integral component of an airline’s multi-channel merchandising strategy, offering new touchpoints with travellers around the world. With Amadeus Anytime Merchandising in distribution, airlines can now enjoy enhanced merchandising capabilities by seamlessly connecting and distributing customised content created in the Amadeus Anytime Merchandising platform to Amadeus’ global travel agency community. Through Amadeus’ selling interfaces, travel agents can book new and enriched airline content and benefit from contextualised and clearly highlighted special promotions.
 
With these new capabilities, airlines can push relevant content in a more dynamic way to travellers and travel agents to increase customer loyalty and revenue.
Key benefits
  • Seamless integration: with Amadeus Anytime Merchandising in distribution, airlines benefit from native integration of enhanced merchandising capabilities into the Amadeus Intermediated Channel. Synergies resulting from our unique shared reservation architecture translate into fast time-to-market and roll-out of new features with a clear roadmap and costings.
  • Incremental revenue: airlines are already successfully selling ancillary services and fare families through the Amadeus Distribution channel thanks to a strong adoption push by Amadeus. Through Amadeus Anytime Merchandising in distribution’s new merchandising capabilities, airlines are generating incremental revenue as they capitalise on unique geographical and industry reach to deliver benefits on a scale that matters.
  • Better offer control: for optimum traveller servicing and to ensure consistent content across channels, airlines can extend the merchandising techniques used in their direct channel to Amadeus’s Intermediated Channel. This brings more control over offer creation, packaging and pricing. As the offer can be managed in a more dynamic way, content will be more relevant and contextualised thereby boosting conversion and customer loyalty. 
Main features
  • Seamlessly distribute dynamic merchandising content created by airlines in Amadeus Anytime Merchandising to Amadeus’ global travel agency community, applying business rules in real-time
  • Filter, highlight and sort ancillary services in the Amadeus Airline Ancillary Services catalogue
  • Apply contextualised price adjustments
  • Distribute offers that are linked to specific airline promotional codes