Amadeus Anytime Merchandising
Amadeus Anytime Merchandising is a user-friendly and intuitive solution that allows the airline marketer to effectively define, deploy, monitor and adjust the airline merchandising strategy in real-time. Customised business rules can be defined and applied dynamically for any component of the merchandising strategy. The solution acts as a bridge between the travellers’ retailing touchpoints and the airline’s servicing and delivery. Amadeus Anytime Merchandising is a crucial tool to help drive an airline’s merchandising strategy, through a centralised and dynamic portal.
- Simplify merchandising strategy execution: create new offers, target campaigns and set any number of business rules for dynamic application. With just a few clicks, airlines can create, deploy, monitor, and adjust their merchandising strategy. Airlines can also gain insights into campaign performance and adapt their strategy in real-time, to maximise sales.
- Reach all travellers and increase loyalty: airlines can interact with travellers at any point in the journey. Communication can be targeted based on traveller insights (e.g. current trip context, historical data, preferences or inferred information), to optimise each and every interaction..
- Increase revenues: airlines can now unlock significant revenue opportunities from satisfied travellers, by offering more personalised and contextualised services. Leveraging a large variety of different merchandising techniques, airlines can deploy those that are most relevant to engage customers and encourage purchasing.
- Dynamically set and deploy airline business rules optimising the five key components of a successful merchandising strategy: timing, technique, channel, offer and price.
- Personalise any aspect of the airline’s merchandising strategy by leveraging traveller insights such as: current trip context, traveller 360° view and session history.
- Monitor and optimise merchandising strategy through on-demand dashboards which track strategy performance, and test scenarios on specific groups with the ability to make updates in real time.