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Point of Commencement

Point of Commencement

Amadeus Point of Commencement (POC) is an optional Revenue Management feature of Amadeus Journey Data that uses the journey’s starting point information at availability, instead of the usual Point of Sale (POS) information. Many airlines now believe that POC-driven availability is more relevant in today’s environment than POS-driven availability because it correlates the traveller’s country of residence with purchasing power.
Key benefits
In addition to Amadeus Journey Data benefits, Point of Commencement increases revenues by:
  • Preventing system misuse by agents and travellers who are able to switch between different points of sale to benefit from more favourable availability.
  • Better aligning with Revenue Management strategy through enhanced availability computation.
  • Complying with European Union and US Department of Transportation regulations, which do not allow any type of price discrimination within their respective territories.
  • Providing more uniform availability to agents.
  • Aligning pricing (based on Point of Origin) with availability (based today on Point of Sale).
Main features
  • Point of Commencement (POC) is a Revenue Management logic that supersedes the Point of Sale (POS) information which is currently used as one of the input parameters of the availability computation
  • POC assumes that traveller purchasing power is in line with the country the journey begins in POC has a relatively low impact concerning changes of the airlines’ inventory algorithms.
  • POC has a relatively low impact concerning changes of the airlines’ inventory algorithms.