• Amadeus Home
  • Airlines
  • Airline Needs
  • Connect
  • Distribute through Amadeus TA community
  • Travel Audience Digital Advertising

Travel Audience Digital Advertising


Travel Audience Digital Advertising helps airlines connect and engage with online travellers in a highly targeted, relevant and cost-effective manner. Matching detailed user profile data with airline targeting criteria in real-time, it ensures the right airline offer is presented to the right consumer, at the right price, at the right time and at the right place.
Its scalable advertising platform allows airlines to target millions of online travellers across the globe each day, with personalised and bookable travel offers. Travel Audience, an Amadeus company, is the first full-service Demand Side Platform (DSP) designed specifically for the travel industry where airlines can define their target audience segmentation details and real-time bidding parameters.
Key benefits
  • ­Precision audience targeting with bookable, personalised travel offers to millions of online travellers with real-time pricing: pushes right airline offer to the right person at the right time, in the right place, at the right price
  • Boosts qualified traffic to airline.com,  increasing conversion potential
  • Campaign budget optimisation through real-time performance monitoring, delivering higher ROI and channel attribution control
  • A dedicated team of experts helps airlines optimise their online advertising campaign strategies

Main features
  • ­First full-service Demand Side Platform (DSP) specifically designed for the travel industry with detailed target audience profile segmentation criteria and programmatic bidding parameters
  • Scalable and intelligent DSP cross-references millions of traveller profiles with billions of travel offers within milliseconds through proprietary algorithms