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AccorHotels, Amadeus’ longest standing hotel customer, renews global distribution agreement

AccorHotels

AccorHotels will continue to distribute its hotel inventory through the Amadeus GDS to further its reach to travellers worldwide.

Amadeus currently exclusively distributes Ibis Budget, AccorHotels’ benchmark budget brand.

03/08/2016.
Searching for the right hotel room can be a challenge as there are so many options. At Amadeus we offer a range of content to our travel agency customers so that they can find the perfect room for their travellers, whether a competitively-priced room or a luxury suite.
 
With this in mind, Amadeus today announces the renewal of its distribution agreement with AccorHotels for another three years to ensure that the hotel’s full inventory is made available to Amadeus-connected travel agencies and travellers worldwide. 
 
AccorHotels covers all market segments, from economy to luxury accommodation, and Amadeus currently exclusively distributes Ibis Budget hotels, AccorHotels’ benchmark budget brand and a European leader in its category. Comfortable, no frills accommodation is increasingly relevant for both leisure and business travellers, and Amadeus currently distributes 150 Ibis Budget properties, with more soon to become available.
 
“The industry is dramatically changing due to the growth of large online players, so hoteliers now more than ever need to retain ownership over their distribution strategy. In response to this, we have seen an increase in demand from hoteliers to distribute their hotel inventory through the GDS channel,” says Peter Waters, Director, Hotel Distribution at Amadeus. “We are delighted to renew the distribution agreement with AccorHotels and look forward to supporting them meet the needs of both business and leisure travellers.”