British Airways and Amadeus sign three-year content agreement
Madrid, Spain, and London, England, May 31, 2007 - Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, and British Airways have signed an agreement for the distribution of the airlines fares and inventory to Amadeus travel agencies and corporations.
Tiffany Hall, British Airways’ head of marketing and distribution, said, “We are delighted that we have signed a deal with Amadeus. This means that all four GDSs have now agreed to new contracts. This is good news for British Airways, the GDSs and the travel agents.”
David Jones, Executive Vice President, Commercial, Amadeus, commented, “We recognize the crucial importance to our travel agency partners of delivering the most relevant travel content over a technologically advanced distribution platform. We are very pleased with this agreement which we believe takes into account the commercial priorities of both parties.”
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About Amadeus
Amadeus is the chosen technology partner for providers, sellers, and buyers of travel. The company provides distribution, IT and point-of-sale solutions to help its customers adapt, grow and succeed in the fast changing travel industry. Customer groups include travel providers (airlines, hotels, car rental companies, railway companies, ferry lines, cruise lines, insurance companies and tour operators), travel sellers (travel agencies) and travel buyers (corporations and travelers). Solutions are grouped in four solution categories – Distribution & Content, Sales & e-Commerce, Business Management and Services & Consulting.
Amadeus has central sites in Madrid (corporate headquarters & marketing), Nice (development) and Erding (Operations – data processing centre) and regional offices in Miami, Buenos Aires and Bangkok. At market level, Amadeus maintains customer operations in 76 countries covering more than 215 markets.
The company is owned by WAM Acquisition, whose shareholders are BC Partners, Cinven, Air France, Iberia and Lufthansa. Amadeus employs over 7,600 employees worldwide, representing 95 nationalities. Amadeus’ revenue for the twelve months ended 31 December 2006 was EUR2.683m.
More information about Amadeus is available at: www.amadeus.com
