Sales Solutions

Sales-driven solutions which facilitate the booking process for your reservation agent and target the right hotel product at the point of sale.

GDS agents can make their property choice from a database of over 72,000 hotels worldwide, so how can you ensure customers will select your hotel and have a successful booking experience?

Amadeus has developed highly targeted advertising products to market your hotel directly to your selected GDS sales agents at key points in the booking process.

Amadeus Advertising Features
‘Highly targeted onscreen messaging displayed at the point of sale’

Amadeus Advertising products fulfil two distinct objectives: target GDS sales agents with promotional news and rates at their source location, target GDS sales agents with critical destination information as they are booking into your cities:

Source Advertising

Amadeus Sign In Message
You have a new chain code, you have changed your company name, you have added another 20 properties to your hotel portfolio, all your Summer rates have been discounted by 20%, you are running a global competition to boost brand awareness…

You can communicate this type of information simply and cost-effectively to every Amadeus travel agent based around the world, or select the countries you wish to market your very special news to in their own local language
Sign In Messages give you immediate exposure every time an agent signs in to their Amadeus system throughout a 24 hour period

Amadeus Broadcast Message
You have just received a group cancellation for next week and your hotel is now showing available rooms, your Consortia rates have been updated to include breakfast with immediate effect, agents in Stockholm are invited to your new hotel opening next Friday.

The Amadeus Broadcast Message is your tool to deliver immediate sales information to a highly targeted group of GDS agents
Transmit your message to the city, country or even agency chain you wish to target
Your communication is instantaneously sent to the Amadeus message queue of your target audience and cannot be removed until viewed

Destination Advertising

Amadeus Availability Message
Your flagship property in the centre of Paris has been refurbished, your Los Angeles hotels are running a special weekend promotion for February arrivals, your airport hotel is closing for 2 weeks due to essential maintenance work, your London hotels still show availability for World Travel Market, you have opened the first 5 star property in Leipzig…

No other advertising media (print, radio, television, web) can ensure your promotional message is so time and destination specific
The Amadeus Availability Message is loaded to display when your destination is requested by agents for the arrival dates your information reflects (i.e. only show my weekend rate promotion when LAX is requested by agents shopping for February arrivals) OR it can alternatively be displayed for the dates your agent is carrying out the booking (i.e. show my message for the next 2 weeks every time an agent books LAX for any future date)
This message can be displayed on hotel and/or airline neutral availability screens

Amadeus Instant Preference (Positioning Product)
Imagine being able to place your hotel at the top of a hotel multi-property availability display and hotel list! You are effectively bringing your hotel product to the top of the shelf, and achieving instant ‘eye-balls’ amongst booking agents ‘shopping’ for your city.

The Amadeus Instant Preference (AIP) product enables you to achieve this preferred positioning providing maximum visibility and immediate booking opportunities for your hotel. (Research shows that agents are 3.5 times more likely to select hotels that appear at or near the top of hotel displays)
A hotel property can subscribe to Amadeus Instant Preference for a specific city or airport code, and for a given period of time (6 or 12 month period)
The AIP hotel will be displayed first assuming no other qualifying search criteria have been included in the agent shopping request (i.e. special rate, chain code). If the search is qualified, hotels meeting these criteria will be displayed first, and if within this group there is an AIP hotel, it will go to the top of the list

Message Characteristics

All messages are booked on a first-come, first-served basis
14 languages can be simultaneously loaded at no extra charge
Viewership can be tracked to measure the effectiveness of your Availability Message advertising
All messages can include a reference to your own Amadeus electronic brochure (AIS pages) where you can provide additional information regarding your promotions or news

Our Impressive Track Record

400 Amadeus hotel specialists are dedicated to serving our hotel partners
hundreds of hotel customers now boast sophisticated web booking technology on their own website
Thousands of empty hotel rooms have been filled, and important news items communicated thanks to the highly targeted Amadeus Advertising products