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Amadeus Hotel Store goes live with Transhotel

• New solution is fully integrated in Amadeus’ front office, permits faster, more efficient booking process of hotel consolidator content and expands travel agents’ revenue opportunities
• Transhotel’s content, first to be available through this solution

Madrid, Spain, 24 March 2009 – Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, announces today the launch of Amadeus Hotel Store, a new solution fully integrated at the Amadeus point-of-sale that brings seamless access to hotel consolidator content. Transhotel, a global hotels consolidator with 15 years experience, is Amadeus’ launch partner for this solution.

Displayed as a new tab in Amadeus Selling Platform, the company’s point of sale for travel agencies, Amadeus Hotel Store seamlessly integrates hotel consolidator content in the booking process and will be available for travel agencies without any charge. By sharing the PNR (Personal Name Record) and back office functionalities, travel agents now can book the hotel consolidator content on Amadeus Selling Platform as easy as any other content available in the Amadeus system.

Transhotel’s portfolio, comprised of more than 50,000 properties worldwide, is the first consolidator content available through this solution. As an additional feature, Transhotel allows users to make hotel reservations with up-front payment of commissions, improving the travel agency’s profitability and cash flow.

After testing the new product in more than 60 travel agencies in several markets, Amadeus Hotel Store will be available in over 62,000 travel agencies in more than 60 countries worldwide.

Volker Lorenz, General Manager, Amadeus Ireland commented: “Amadeus Hotel Store is a major step forward to improve our hotel offer. We can't imagine a better launch partner than Transhotel for this solution. Their well-balanced portfolio of independent properties and hotels in all price ranges improves Amadeus users’ options.”

“We are thrilled with the launch of the Amadeus Hotel Store, making our unparalleled hotel offer available to an even greater number of travel agents,” commented Amadeo Franquet, Chief Commercial Officer of Grupo Transhotel. “The joint effort of two major players in the travel industry such as Amadeus and Transhotel will result in increased revenue for travel agents and improved service for their final customers.”
 
More information about Amadeus Hotel Store can be found at www.ie.amadeus.com/hotelstore and www.transhotel.com