Amadeus and Advantage announce extended partnership
- Advantage Focus members to benefit from new three year Amadeus e-Travel Management deal
- 25% already signed up to use corporate self booking tool
London, 20 March, 2009: Amadeus, a leading global technology and distribution partner for the travel and tourism industry and Advantage Focus Partnership, the leading UK consortium of independently-owned travel agencies, have today announced the extension of their partnership to resell Amadeus’ managed travel solutions for corporations.
Under the terms of the agreement Advantage Focus members will now be able to purchase the Amadeus e-Travel Management Solution for a further three years. The self booking tool is already used by over 25% of Focus members and is compatible with all fares, regardless of which GDS system is employed.
The partnership builds on the two companies’ existing strong relationship and gives the Advantage TMCs the best possible solution to increase online adoption among their corporate customers. The agreement includes a wide range of ongoing training and support workshops and services to ensure members are able to take full advantage of the technology.
Commenting on the announcement, Julian Mills, Director of Sales at Amadeus said: “In today’s challenging market, quality and value for money are at the top of everyone’s agenda. The Amadeus e-Travel Management tool allows agents to reduce their costs, helping them to offer their clients an even more competitive service. We are committed to continually enhancing our solutions to meet the changing demands of business travellers.”
Norman Gage, Director of Business Travel, Advantage added: “One of the trends that we’ve found in recent years is that people are increasingly looking to book their own travel. Amadeus e-Travel Management responds to this, offering customers a simple but effective tool that they can use themselves. At the same time, it also allows our members/partners to act more as consultants, providing expert advice – especially for complex itineraries.”
Mark Brock, Associate Director at Barrhead Travel said: "Our corporate customers tell us that Amadeus e-Travel Management is extremely user friendly and flexible. It offers them much improved visibility and control of their business travel spend, which helps them to make genuine cost savings.
“Thanks to real-time access to comprehensive and accurate information all in one place, Amadeus e-Travel Management is a good solution for everyone in the supply chain; good for the finance director, good for the procurement manager, good for the travel booker, good for the traveller and good for us."



