Access New Markets

The global reach and local presence of Amadeus and our understanding of regional and niche markets enables us to help our customers to expand geographically with the right product in the right place.

From car rental to cruises, tours, ferries, rail, insurance and more, Amadeus makes  it easy for agents and corporations to integrate products from different providers, enabling travel agents to customise both leisure and business trips. This seamless capability is allied with our market-leading and flexible merchandising and marketing tools that permit the effective promotion of key products.

For example, in one of the travel industry’s fastest growing sectors, Amadeus Cruise is supporting the rapid expansion of many leading cruise lines. Amadeus Cruise is a global travel agency cruise booking tool, that allows cruise lines to take their offer to new international markets. In 2007, MSC Cruises launched in North America and Scandinavia; Star Cruises and Holland America Line launched in the UK; Norwegian Cruise Lines launched in France and Costa Cruise Lines launched in Ireland.

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