Revenue Management Module
Monitor your performance and update forecasts with reliable business intelligence
The Challenge
In an industry where multi-channel sales is now the norm, how can you keep an accurate track of which routes are generating the best revenue for you, who are your most profitable passengers and how are they booking, and what activities and events must be taken into account to help set realistic sales forecasts? To have a clear, detailed view of rail passenger operations across your network, you need a first-rate revenue management tool.
The Solution: Amadeus Revenue Management Module
Amadeus Revenue Management Module provides you with a wide range of reports so that your operations, reservations, marketing and financial staff can extract key information to analyse your network performance. With data held centrally, it becomes easier to compare, forecast and plan future rail services that will both retain and grow your business.
Key Features
- Access to a graphical multi-criteria analysis of your entire business for easy viewing.
- Reports include: route efficiency, seasonal trends, booking behaviour, yield class contribution, passenger manifests.
- Historical data is combined with forecasting models to help predict future demand patterns. Detailed calculations result in yield recommendations: e.g. carriage optimisation, 'nesting' hierarchy, best passenger mix.
- Financial information is output to your accounting system and data centre.
Benefits
With dynamic data feeds and in-built alerts, you can immediately adjust pricing and fare allocations to capitalise on changes in demand and thereby secure maximum revenue.
Revenue Managers can choose to approve or modify fare and capacity updates, ensuring software recommendations can be personally validated before being uploaded into your central reservation system.
Marketing staff can plan targeted promotional campaigns based on intelligent forecasts of passenger behaviour and predicted events.
Amadeus Revenue Management Module is self-learning and self-monitoring: the software will pre-calculate the estimated additional revenue to be generated from implementing the proposed recommendations.
Learn More
Information is power! With intelligent data, you can better predict demand, implement reliable optimisation recommendations, and ultimately run your trains with the most profitable customer mix aboard.
Contact us for more information about the Amadeus Rail Revenue Management Module!
