Amadeus is a Sponsor of “The Future of European Rail” Conference 17-18 March 2009

Making Trains Competitive: Realising Rail’s Bright Future

Europe’s railways have a bright future as their strengths – in relation to environmental impact, speed and ease of use – are increasingly valuable commodities to both politicians and customers. However, with deregulation around the corner, it will ensure that operators cannot afford to be complacent. The 14^th annual “The Future of European Rail” is the ideal opportunity to harvest the information and discuss ideas which will create winning strategies.

Agenda

Day 1:

Session 1: Towards Improvement? Assessing the Impact of Liberalisation

Session 2: Head to Head – Regulating Rail’s Reform

Session 3: High Speed Rail in Europe

Session 4: Peer-To-Peer Networking and Debate

Day 2:

Session 1: Infrastructure in Europe and how we can “Lay a Foundation for Success”

Philip Martin, Head of Marketing Amadeus Rail, on:

Redesigning Distribution and IT Strategies for the Rail Market (11:15 a.m.)

§ Assessing the competition: examining airlines’ distribution and IT strategies

§ How influential are improved business systems in running successful international services?

§ Examining strategies for improving distribution: What options do operators have?

§ Good distribution and increased modal share: estimating the potential of changed strategies

Mr. Martin will also be involved in the panel discussion

Increasing Rail’s Modal Share (12.15 a.m.)

Session 2: Stream A: Revolutionizing the Customer Proposition

Stream B: Rail Freight: Delivering More

Session 3: Predicting European Rail’s Future –

What Will the Industry Look Like in Ten Years Time?

Amadeus Representatives:

Philip Martin - Head of Amadeus Rail Marketing

Alfredo Rodriguez - Head of Amadeus Rail Sales

Michelle Allen - Sales and Account Manager Amadeus Rail

Come and visit our stand, where you will have the chance to not only see our solutions and discuss what they can potentially offer your business, but try them out at first hand.

WIN a prize booking yourself on one of the 'lucky seats' using our Kiosk demo!

For more info visit http://marketforce.eu.com/eurail/