Etihad Airways wins two Web Awards after successfully launching its new website powered by Amadeus e-Travel
Etihad Airways, the National Airline of the United Arab Emirates (UAE), and Amadeus e-Travel, the global e-commerce business unit of Amadeus, technology partner to the travel industry, has announced that the etihadairways.com website has won two accolades at the UAE Web Awards.
The judges awarded Etihad the 'Golden Award' in the Travel and Tourism, and Strategy categories. Websites were judged on concept and creativity, technical format, ease of use and navigation, content and structure, visual design and aesthetics and finally, interactivity. Etihad's new website is based on Amadeus e-Retail and e-Service solutions, integrating online booking capabilities with an innovative award travel booking solution.
Founded in 2003, Etihad Airways has experienced a rapid growth at a rate of one new destination per month. The award winning airline selected Amadeus e-Travel to manage such rapid passenger growth to power both their booking and servicing engines.
The implementation, completed in only 2 months, allowed members of Etihad's loyalty programme, Etihad Guest, a clear display to book and redeem their miles. Etihad Guest members can use an intuitive slide bar to combine cash and miles when redeeming a travel award online, ensuring further choice for them and reduced costs for Etihad.
Tehmton Cooper, e-Commerce Manager, Etihad Airways, commented: "As the world's leading new airline, it is vital that Etihad offers its customers and Etihad Guest members an advanced and state-of-the-art website. Not only does the website assist us in building Guest loyalty, but it also diversifies the ways in which they can communicate with us. Amadeus' expertise and collaborative approach meant we were able to deliver our website in record time. Despite the size and complexity of this project the implementation was a complete success, thanks to the professional Web Design Service team at Amadeus e-Travel."
Philippe Der Arslanian, Global Director, Amadeus e-Travel Suppliers and Agencies, said: "We are focused on developing solutions that deliver tangible benefits to both airlines and their end-users. We are delighted to see our leading customers' websites, such as etihadairways.com, being recognised by industry Awards. Our personalised Web Design Services enable airlines to foster excellence in user experience seamlessly from booking to servicing. Increasingly, airlines rely on our user interface expertise and our open technology integrated with their own internal systems to reduce costs and enhance loyalty."
Currently, over 70 of the world's leading airlines use the Amadeus e-Travel Airline Suite to power over 250 websites in more than 80 markets. Amadeus e-Travel recently received accolades in both the W3 and Interactive Media Awards for its contribution to transforming the online user experience for airline customers.
Amadeus e-Travel customers include Air Canada, Air France, bmi, Finnair, Iberia, Lufhansa, Qantas, and Singapore Airlines.
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Notes to the editors:
About Etihad Airways
Etihad Airways is the National Airline of the United Arab Emirates and based in the UAE's capital, Abu Dhabi.
Currently Etihad offers flights for Guests and cargo to 47 destinations in the Middle East, Europe, North America, Africa and Asia.
Etihad Crystal Cargo, www.crystalcargo.ae, offers a comprehensive range of cargo services throughout Etihad's network, and services its many all-cargo destinations and world-wide charters with a fleet of modern regional freighter aircraft.
Etihad Holidays, www.etihadholidays.com, offers a range of innovative holiday options in 82 destinations including skiing, fly-drives, cruises, tours, stopovers, inbound programmes and city breaks.
Through these exciting divisions, Etihad Airways is changing the way people see the world.
For more information about this award-winning aviation group, please visit www.etihadairways.com.
