Hainan Airlines sustains its international expansion with Amadeus e-commerce technology
Hainan Airlines, the largest private carrier in China, is the fourth major Chinese airline to select Amadeus e-commerce technology to increase online sales
Amadeus e-Retail solution was successfully deployed in September to enable bookings in six languages for both domestic and international flights
Bangkok, Thailand (Asia Pacific), 21 October 2008: Amadeus, the leading provider of technology to the travel and tourism industry, today announced it has successfully deployed its e-Retail solution to power global online sales at Hainan Airlines. Further cementing Amadeus’ e-commerce leadership in
Hainan Airlines now offers its international and domestic customers the ability to book flights and travel products in their native language and currency. This supports the airline’s expansion, following its launch of direct routes between
The Amadeus e-Retail Solution is the world’s most widely adopted booking engine and provides
Xu Xin General Manager, Marketing, Hainan Airlines stated: “International growth is key to our commercial success and we needed a global technology partner that is able to give us the knowledge and reach to service customers in different languages and markets. The Amadeus e-Retail solution makes online booking a simple and user friendly process, which is vital to increasing the look-to-book ratio on our website and ensuring profitability from the online channel.”
Jean-Philippe Mesure, Director IT Services, Amadeus Airlines Business Group commented: “
Amadeus e-Retail is a fully customisable online booking solution that already powers more than 250 websites for over 90 airlines in more than 110 countries around the world.
