TravelTainment: a new business unit for international leisure distribution

TravelTainment, the Amadeus Leisure Group is the only multi-market, multi-channel community distribution system for selling all types of leisure content. You can now have access to a unique database covering 80% of the world's leisure destinations.

New unit groups three Amadeus leisure travel businesses

TravelTainment, the Amadeus Leisure Group, is a new business unit providing tools for international leisure distribution.

This unit combines three Amadeus leisure technology businesses: TravelTainment, Amadeus Tours, and the product management and development for TOMA, a tour package distribution solution.

Selling all types of leisure content

TravelTainment, The Amadeus Leisure Group, is the only multi-market, multi-channel, community distribution system for selling all types of leisure content, including alternative packages, hotels, charters, Low Cost options and cruises.

Leisure customers have access to a unique database of 470 destinations covering over 80% of the world’s leisure destinations.

Initial focus on Europe & North America

TravelTainment, The Amadeus Leisure Group will initially focus on Amadeus’ existing market portfolios in Germany, Austria, Switzerland, France, Holland, Belgium, Poland and the UK and other markets beyond Europe such as North America and Canada.

“We have brought together our technology and international leisure expertise into one organisation and are now in a unique position to meet our customers needs. We can help them as they face the emerging challenges of selling complex leisure products in the travel agency front office and over the internet,” says Ian Wheeler, VP, Marketing, Amadeus, ”The unique technology and data developed and aggregated by TravelTainment, The Amadeus Leisure Group, is the logical organisational base for this new approach to the market.”