Meta Pricer: creativity & innovation reap their reward

Amadeus Meta Pricer is one of Europe's most innovative technologies. More than a year and a half after its launch, Amadeus Meta Pricer is still far ahead of the competition.

Amadeus Meta Pricer received the Ruban d'Honneur prize in the European Business Innovation of the Year Awards. 18 months after its launch, Amadeus Meta Pricer continues to be a unique solution that is unrivalled by competitors, enabling travel search companies to send just one query to the Amadeus database - which holds over 95% of the world’s airline capacity - and instantly get accurate and comprehensive results.

By reducing the number of queries, Amadeus Meta Pricer enables travel search engines to build long-term partnerships with airlines who no longer take the view that their systems are being overloaded with unprofitable queries. This protects airlines from spiraling costs and performance problems, so they now see travel search companies as an important new channel to increase their brand awareness globally and drive customers to their websites.

As a result, many airlines now allow travel search companies to access their fares directly through Amadeus Meta Pricer. This means that travellers are more likely to have access to unbiased, accurate and the most comprehensive information on flights. They also benefit from a quicker, smoother online experience.

Since its launch in October 2006, Amadeus Meta Pricer has been adopted by the leading travel search companies in the market:

- in the US: Kayak/Sidestep, Farecast, Farecompare and Nextag
- in Europe: Kayak/Sidestep, Sprice and Yahoo
- in Asia: Bezurk

Amadeus invests over 180 million euros each year in research and development, and has created many pioneering solutions in the travel market, one of which is Amadeus Meta Pricer.

The European Business Innovation of the Year Award

The European Business Awards is a fully independent programme which recognises and celebrates business excellence across the 27 EU member states. The award goes to the organization that can best demonstrate a proven ability to create, grow and develop innovations or processes that substantially improve commercial performance or prospects. This year's finalists were Amadeus, Beluga Group, BT, Daimler Mobile Kids, Deutsche Post, Grisoft, Intamac Systems Ltd, Lietuvos Draudimas, Openet and Sykes Global Services.