Amadeus is transforming the selling process with Amadeus Airline Retailing Platform

By giving airlines more control over how their products and services are presented & sold, Amadeus Airline Retailing Platform gives travel agencies instant access to information that was previously dispersed over several airline websites. In turn, you can give customers all the information they need to take the right decision... and stand out from the competition.

Imagine trying to buy a mobile phone armed with four pieces of information: price, size, brand and network. Do you think you would have chosen the phone you own? It’s unlikely that the iPhone would enjoy mass appeal if consumers only had access to that information.

The way an airline is sold through a travel agency is, in many ways, similar. Consumers have to base their decision on limited information, usually departure time, airline, number of stops and price. The airline suffers because it cannot differentiate itself, the travel agency is viewed as an inferior channel, that does’t differentiate on key aspects of the Airline’s value proposition, and the customer is unable to make an informed choice.

To improve the experience of all the players involved, Amadeus has developed the Airline Retailing Platform, which will transform the way Air is sold in the Travel Agency channel.

Advantages for your business:

Amadeus Airline Retailing Platform transforms the way you sell air travel by integrating features and information previously found only on airlines' websites.

Amadeus gives airlines greater control over how their content is presented... and gives you instant access to this information through a single screen. This helps you compete better with airline direct sales, metasearch engines and online sellers.

Providing customers with everything they need to take the best decision gives you a clear competitive advantage. And keeps customers coming back to you each time they travel.

New features

Amadeus Airline Retailing Platform includes exciting new features:

Flight Features & Banners:
Airlines can now differentiate themselves by highlighting key information such as legroom and weight allowance in web banners and boxes that display when you pass your mouse over them. You no longer have to go to the airline's website to offer this level of information to customers. This saves you time and increases productivity.

Automated Reservation Firming:
Instant Pricing and Automated Ticketing Time Limit ensure that airline products comply with standard conditions and requirements. This reduces airline debit memos, overbooking, waitlists, and reduces lost revenue through no-shows.

Fare Families and Upsell at Pricing:
Offer travellers more choice by proposing alternative fares with Fare Families. Use Upsell at Pricing to sell extra services and geater flexibility.

Airline Fees:
Get an automatic breakdown of the total cost of selected air products. The price calculation is fully transparent so you can give customers full information about what they are paying for.

Optional Services:
You can now have direct access to all additional services offered by airlines through your Amadeus screen. Optional Services are particularly interesting for business travellers, your most profitable segment. Business travellers if the airline offers a meal... or the seat inclination... or how flexible is the ticket? Amadeus Airline Retailing Platform gives you instant answers to customer questions - so you can provide exceptional service.

Everybody benefits

Amadeus Airline Retailing Platform provides value to airlines, travel agencies and travellers:

- Airlines get more control over how their products and services are presented and sold
- Travel agencies have access to comprehensive content through a single screen
- Travellers have all the information they need to make the reight choices

The new Amadeus Airline Retailing Platform features will be launched progressively, together with upgrades to your distribution system.

For detailed information about the product contact your Account Manager.