The Amadeus Independent
Issue #2 October 2007

In the spotlight

Fly by Rail!

The number of business and leisure travellers choosing rail is soaring. High-speed rail is indeed taking off and can now compete on an equal basis with short-haul air travel. Train services displayed alongside flights makes the choosing easy - for the first time your customers can compare travel time and cost.

Technology to help you win

Over the last 20 years we have gathered and honed our expertise in developing, implementing and maintaining critical IT systems, and now that high-speed rail is rapidly becoming a clear alternative to air travel, we can put our expertise into service to fulfil our mission and provide you with all the necessary tools and solutions to remain at the cutting edge of the industry. Rail gets you where you want to be!

Sitting comfortably

The rail traveller doesn't have to suffer endless check-in and security queues, delays are infrequent, to work on the train is a joy and mobile phones and computers can remain switched on. An added advantage is that an increasing number of trains come equipped with today's technology (wireless access and laptop power plugs).

Become an efficient retailer of high-speed rail

Amadeus Fly By Rail is a fully integrated multi-channel booking system tool and available worldwide. Amadeus Fly By Rail brings rail into the airline-model IT environment to which you are already accustomed. This full integration gives you the opportunity to cross sell rail with hotels, car rental and travel insurance, providing your customers with a more complete point-to-point packaging offer and you with some interesting alternative commissions.

Side by side by Amadeus

Fly By Rail, with its unique interface, allows you to use the traditional air display panel, where rail options appear alongside air in the same page view. Now you can compare air and rail fares quickly and easily and find the best option for your customers: you can either offer rail as an air alternative, or sell both rail and air together for multi-leg journeys*.

Step closer to your customers

Apart from e-ticketing, the tool also includes intuitive graphical seat maps so you can make sure that your business travellers can sit together (perhaps around a table where they can plug in their laptops and conduct a meeting) and families are not separated. Being able to offer this type of additional service makes all the difference.

Get there today

Benefit from Amadeus' available technologies. We've done it for airlines and we are doing it for Rail. Click here and find out more about.

*Limited to Eurostar and AccessRail. Please contact your local ACO for further details.

React to this article

Eurostar has already successfully implemented Fly By Rail and is now being sold alongside air both as an alternative and as a complement.

This development will help Eurostar both in growing its share of the bussiness market in the UK and in developing new markets overseas. Being on the primary screen of a GDS benefits both Eurostar and its trade partners as the travel management companies will be able to achieve greater efficiencies, and we will be more obviously presented as an alternative to short-haul air travel.

Emma Harris
Eurostar's UK & International Sales Director