The Amadeus Independent
Issue #6 May 2008

Dear all,

Welcome to the sixth edition of The Amadeus Independent, our online newsletter dedicated to the smaller, independent and specialist travel agencies.

In this month's issue...

...Get marketing savvy! In this issue we give you loads of tips as well as real solutions to become enthusiastic and creative marketers. As smaller, independent travel agents you not only need to stand out from the crowd and transform would-be bookers into loyal customers, but also be able to dedicate imaginative quality time to your existing customers to not only make them come back, but pass the word...

More and more people out there are looking for help with their trips, especially in cases of complex travel arrangements. Where better to get that help than talking to you, the experienced travel consultant! Go on, let them have the travel experience of a lifetime.

With our help, you too can create an online presence for yourself; and a website is such a wonderful marketing tool - it allows you to talk to your potential customers about yourself, your expertise, how you can help, that they are safer in your hands (travel- and moneywise), and that it won't cost them more to come to your premises to finalise the deal face to face and benefit from the personal service and consultancy no website can offer.

So, this month we're talking about how, together, we can put these ideas into practice. We talk traveller protection and one of our experts - Enrico Bertoldo from Italy - explains the importance of marketing one's agency off and online, then we take a look at how we can help you with a low-cost solution to create your web presence, and last but by no means least, we introduce a new addition to the family which will help you offer best deals to your customers in seconds. So read on and make plans for the immediate future!

As always, we welcome your feedback! And we'd love to get to know you better, so tell us a little bit about yourself by answering our quick poll this month!

Happy reading!

Michele Pluim

Michele Pluim, Editor
Thomas McEvoy, Co-Editor

P.S. Do you have a question or burning issue you would like to see explored in The Amadeus Independent?

Just send me an e-mail at


In next month's issue
we look at service differentiation!