Women who lead: Thamia Nieto on perseverance

Editor’s Note: March is Women’s History Month and March 8 is International Women’s Day. Throughout the month, check this space to read about Amadeus women who are making a difference across our company, community and industry.

Thamia picName: Thamia Nieto

Title: Director, Hotel Distribution

Years in the industry: 25

Years with Amadeus: 19


What is the most important characteristic a woman in travel tech needs to succeed?

Perseverance. Given the fast pace and constant change in our industry, we must be comfortable operating with the unknown. Perseverance enables us to approach situations with a high level of creative problem-solving, turning roadblocks into opportunities.

In hotel distribution, a wide range of customer demands stems from fragmented hotel content, business models and distribution channels. As a result, Amadeus’ hotel portfolio may not always serve the needs of every customer. My team overcomes these situations by taking a personalized approach. We work hard to understand each customer’s business needs, so we can leverage internal teams and resources to develop and propose solutions. My own personal perseverance is fueled by my desire to drive customer adoption and market growth across North America.

How do you give back to the world, and why is it important?

I feel so fortunate in so many ways. Therefore, my volunteer work is a rewarding way to create a better world for those less fortunate. This year I will embark upon a life-changing journey; I was recently nominated to run as 2018 Woman of the Year for the Leukemia & Lymphoma Society (LLS). This nomination matches my passionate, compassionate and driven personality. I am honored to join LLS in fundraising to help find the cure for blood cancers – and save lives.

Who is your greatest female teacher, mentor or role model?

I have had different role models throughout my life, all of whom have influenced my professional and personal growth. It’s hard to identify just one, so I’ve tried to utilize the rich diversity of ideas and attitudes I’ve learned from them all. One of the greatest lessons I have received is to ask, “What would I do if I was not afraid?” Asking this question helps me remove the fear of obstacles, so I can confidently fulfill personal and professional goals. I constantly encourage my team, peers and others to cross boundaries and accept new challenges, even when it feels uncomfortable!

What advice do you give other women who aspire to lead?  

I advise them to surround themselves with like-minded individuals while simultaneously avoiding uniformity. On any journey, it’s about the team you take along. It’s about having people around you who share your vision and values while remaining true to themselves. Collaborating with different people from different backgrounds and experiences brings value and a perspective to the whole.




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