For 98 years, Avianca’s mission has been clear: to always strive to do more. This philosophy extends beyond our work as an airline. That is why we are honored to be the first Latin American airline to join the United Nations Children’s Fund (UNICEF) and Amadeus to support the development of children in Latin America through the Click for Change campaign.
In just a click when booking on Avianca.com, travelers will be able to donate $1, $5, or $10, which goes directly to the UNICEF Regional Education program in Latin America. This micro-donation engine, made possible through Amadeus technology, will contribute to quality education and universal learning spaces for underprivileged children and adolescents in countries around the region.
The Click for Change campaign is a powerful example of how technology and the reach of global travel can impact projects for social development. The campaign has already raised more than $2,800,000 by giving travelers the option to donate when finalizing their purchase of an airline ticket. Avianca is confident that our participation will help boost this number even more to make a real difference in the lives of children in Latin America.
But this is just the beginning. We encourage other travel players in Latin America to adopt the free-of-charge donation engine, which can be connected to any online travel retailer that wishes to raise funds for UNICEF’s program.
Our promise goes beyond providing exceptional service to travelers. Our corporate citizenship strategy, “Avianca Citizen”, seeks to be an agent of transformation for the people and communities which we serve, with a special focus on health and education programs for children and teenagers. Click for Change will help Avianca do this and so much more.
Originally published in the Amadeus Corporate blog.