Forward-thinking airlines understand both next-generation IT systems and the best global distribution capabilities and air travel content are necessary to serve their customers and operate their business successfully. A new agreement announced between Air Canada and Amadeus is poised to help Canada’s largest airline do just that.
Travel professionals and travelers alike will benefit from Air Canada’s implementation of the Amadeus Altéa Suite of airline IT solutions, in addition to a renewed distribution agreement. Air Canada will also implement a range of Amadeus solutions such as Anytime Merchandising, Group Management and Passenger Recovery.
“This new agreement with Amadeus marks the evolution of what has been a long, successful and strategic partnership. We see the benefits of having a fully integrated IT and distribution strategy which brings the strongest distribution capabilities as well as next-generation airline IT services to our customers worldwide,” said Lucie Guillemette, Executive Vice President and Chief Commercial Officer, Air Canada.
“This agreement supports Air Canada’s business strategy for delivering a more personalized travel experience to improve customer service across all touchpoints to support and improve the profitability of our international expansion and improving how we sell, distribute and deliver our products and services. It will enable us to better integrate our systems with our codeshare and Star Alliance partners,” she added.
Once fully implemented, the Amadeus Altéa Suite will enable Air Canada to enhance customer experience by delivering more consistent and personalized customer service based on individual customer preferences and attributes, pursue additional revenue generating opportunities, and improve operational efficiency. At the same time, the renewed multi-year distribution agreement supports Air Canada’s focus on delivering a consistent brand and customer experience across channels, a key aspect of its international growth.
For more details about the new agreement, you can read the full announcement here.