In the 2011 best-seller, The Innovation Secrets of Steve Jobs,” author Carmine Gallo quoted the Apple co-founder, “Innovation distinguishes between a leader and a follower.” Just as key principles of leadership never change, the essence of travel is also unchanging; it’s still the same as when Amadeus was founded 30 years ago. Travel continues to connect us with the people and things that matter most: our family, friends, business, or simply the need to explore new places.
To highlight Amadeus’ 30th anniversary, we invited six company leaders to share their favorite books about leadership, innovation, technology, the future and other topics. This half-dozen set of titles reflects Amadeus’ continued mission: to shape a brighter future for our customers, our industry, our company and ourselves.
Whiplash: How to Survive Our Faster Future by Joi Ito and Jeff Howe
Recommended by Rashesh Jethi, Head of Research & Development
“This book offers fascinating insights, case studies and organizing principles for navigating and innovating in the complex and fast-changing world we live and work in today.”
Always Growing: How to be a Strong(er) Leader in Any Season by Jones Loflin
Recommended by Jennifer Pottinger, SPHR, SHRM-SCP, Manager – Human Resources
“This book discusses how to successfully motivate, develop, and empower a diverse group of people to work together and achieve remarkable results.”
Are You Fully Charged? by Tom Rath
Recommended by Vic Pynn, Chief Operating Officer
“This book covers three areas of personal and professional wellbeing: energy, interactions and meaning. Through the author’s research, he concludes that we find the greatest contentment in life by creating meaning rather than chasing after happiness. He guides readers to rethink daily interactions with the people who matter most, to put our own health first, and to strive to be our best selves every day. The workplace engagement link makes this a great read.”
The Storm of Creativity by Kyna Leski
Recommended by Alexandra Candelas, Head of User Experience, R&D Americas
“This book walks readers through the essential stages of the creative process, which are the same for any creative activity whether artistic, scientific, technical or business-related. The author illustrates how creative iterations build momentum, how the creative cycle ‘from haze to clarity’ is in perpetual motion, and how a creative idea’s original intent may transform into something entirely different. She reminds readers that creativity to innovate requires opening our minds, unlearning behaviors, and ridding ourselves of preconceptions. She quotes the Greek philosopher Epictetus (ca. 55-135): ‘It’s impossible for a man to begin to learn that which he thinks he knows.’”
The Fourth Industrial Revolution by Klaus Schwab
Recommended by Scott Alvis, Chief Marketing Officer
“The first industrial revolution was powered by the steam engine and railroads; the second by mass production; and the third by computing. The fourth industrial revolution is building on computing – and is adding artificial intelligence, machine learning and the mobile internet. The author suggests that the implications of the fourth revolution on economies, businesses, societies and individuals are much more significant than we may appreciate. A fascinating (and slightly scary) read!”
The Innovator’s Dilemma by Clayton Christensen
Recommended by Carolyn Cauceglia, Vice President, Strategic Sales
“The theme, ‘How to navigate disruptive innovation,’ is as relevant today as when this book was first published in 2000. Established companies with great track records can get ‘run over’ if they do not constantly adapt to new technologies. This can be challenging when new technologies may not be consistent with a company’s current business practices. I am proud to work for Amadeus, a company that constantly looks beyond the crow’s nest to innovate and help shape the future of travel.”
Which books on your reading list would you recommend?