Have a seat! Amadeus technology boosts Air Canada’s merchandising momentum

Today’s airlines want to be known for more than just their airfares. Delivering personalized choices and superior service is more critical air canada seats blogthan ever to attract and serve loyal jet-setting travelers.

With Air Canada’s implementation of Amadeus’ leading merchandising technology, travel professionals in the US and Canada can now easily access and offer travelers more “a la carte” options in the form of the airline’s Preferred and Advance paid seats.

“Amadeus’ unique distribution technology platform will enable Air Canada to continue to evolve our complete range of products, fare families, and ancillary content. We are now able to provide the best merchandising capabilities for our agency partners in North America through Amadeus and help them maximize revenues and achieve new levels of customer satisfaction for travelers,” said Duncan Bureau, Vice President Global Sales of Air Canada.

Air Canada is Canada’s largest domestic and international airline serving more than 200 airports on six continents and 45 million customers in 2016. The carrier is one of over 45 airlines offering Amadeus ancillary services and fare families to date in the North American marketplace.

“Air Canada is a pioneer and innovator in the industry when it comes to merchandising and personalization. Their vision of personalized sales and improved customer service requires the ability to create tailored offers based on the traveler, and this can only be achieved through collaborative partnership and leading technology,” said Scott Gutz, President and CEO, Amadeus North America.

To find out more, you can read our full announcement here.

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