Why a millisecond matters: KAYAK implements Amadeus “instant search” technology

KayakWhen it comes to shopping for travel online, today every second counts for both consumers and online travel companies. Consumers expect the cheapest, most relevant and bookable fares to be available. And for online travel companies, time can mean money, as more than a few seconds might mean shoppers open another tab and look elsewhere.

And that’s where Amadeus Master Pricer with Instant Search technology comes in. And that’s why we are excited to announce the world’s leading travel search engine, KAYAK, has implemented our first-ever “instant search” technology, which delivers online search results in milliseconds with no compromise to accuracy.

“Our users expect both speed and accuracy from KAYAK – this is the killer combination,” said Giorgos Zacharia, chief technology officer, KAYAK.

Did you know that 52% of consumers say they will wait no more than five seconds for a webpage to load before becoming frustrated and leaving the site? Amazon has calculated that a page load slowdown of just 1 second could cost $1.6 billion in sales each year. And according to Amadeus data, every one second of improvement in search response time for consumers can translate into a potential increase in coveted conversion rates for an online travel company.

More than a decade ago, Amadeus was the first to deliver a low-fare search solution. Thanks to constant innovation, Amadeus is also the first to deliver instant search technology.

“As a long-standing customer, KAYAK has been using Amadeus technology for many years,” said Scott Gutz, president and CEO, Amadeus North America. “Amadeus was a pioneer in low-fare search solutions, and we are pleased to now launch an ‘instant search’ offering, enabling our online travel customers like KAYAK to continue to serve and succeed.”

You can read our full announcement here to find out more about KAYAK’s implementation of “instant search” technology. Visit Amadeus’ website to find out more about flight search and other technology solutions for online travel companies.





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