VIDEO: United’s Jeff Ulrich on inspiration, innovation and collaboration in travel

SXSWAmidst the frenzied energy and activities of South by Southwest (SXSW) Interactive, an immersive 5-day event which attracts the “who’s who” from interactive and digital communities from around the world, I had a chance to sit down for a chat with Jeff Ulrich, Senior E-Commerce Manager for United Airlines.

United Airlines took innovation to new heights as the official airline sponsor of SXSW this year.  And we were thrilled to join United at the event as they unveiled a travel inspiration prototype powered by Amadeus.

But innovation for United goes well beyond as the airline is a partner to innovators around the globe. Tune in to hear what Jeff had to say about United’s view of innovation, more on the travel prototype that was unveiled at SXSW and their collaboration with Amadeus as a technology partner.


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