TravelPop: Direct Travel’s Darryl Hoover on “push” and personalization for customer success

Facilitating an information-sharing environment, outsourcing solutions and saving money for customers are all important components shaping the travel industry today, according to Darryl Hoover, Chief Technology Officer of Direct Travel, a leading corporate travel management company focused on business travel management services and Internet-based technology solutions.

In our latest TravelPop video, Darryl discusses how Direct Travel has taken a slightly different approach to serving its customers by outsourcing non-customer facing solutions, thus allowing them to invest more in other technologies. Looking out over the next decade, Darryl thinks the industry can get a bit more personal to create customer success. Rather than a “pull” approach to information and offers, it’s important for the travel industry to evolve toward a “push” strategy to engage with customers in a more personalized, relevant manner.

For Darryl’s random “pop” question, tune in here to find out what he considers paradise when it comes to his favorite vacation destination!

The Amadeus TravelPop series is available on the Amadeus North America YouTube channel. Check back for new TravelPop segments here on this blog, or on Facebook and Twitter, LinkedIn and Google +.


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