SAS Group and Amadeus strike long-term full content agreement
For the next five years, Amadeus travel agents will have guaranteed access to the full content of SAS Scandinavian Airlines, Widerøe, Blue1 and Estonian
The agreement ensures that the airlines’ schedules, fares, last seat availability and associated inventory available through Amadeus will be the same as through the airlines’ other sales channels worldwide. This agreement provides the customer with the confidence that they have access to the widest range of fares through Amadeus and demonstrates SAS Group’s commitment to the travel agencies channel.
“This agreement is of very significant importance in order for SAS to offer very competitive products and services to our customers worldwide,” says Robin Kamark, SVP and Chief Marketing & Sales Officer, SAS Scandinavian Airlines.
“This five year agreement with Amadeus delivers service and simplicity for our customers as it will give them access to SAS products in all geographical markets. The agreement ensures that SAS will have competitive and cost efective distribution by using Amadeus as a partner in all sales channels both in
“Over 70% of all airline bookings made through Amadeus travel agencies are on airlines which have signed full content agreements with Amadeus,” says Philippe Chérèque, Executive Vice President, Commercial, Amadeus. ”We are delighted with this latest development in our long-standing distribution relationship with SAS Group.”
Amadeus has access to the full content of 130 airlines, representing over 255 million bookings a year.
- Ends -
Notes to the editors
About SAS
The SAS Group is the leading airline group in Northern Europe, comprising SAS Scandinavian Airlines, Blue1 (
Amadeus is the chosen technology partner for providers, sellers, and buyers of travel. The company provides distribution, IT and point-of-sale solutions to help its customers adapt, grow and succeed in the fast changing travel industry. Customer groups include travel providers (airlines, hotels, car rental companies, railway companies, ferry lines, cruise lines, insurance companies and tour operators), travel sellers (travel agencies) and travel buyers (corporations and travellers). Solutions are grouped in four solution categories – Distribution & Content, Sales & e-Commerce, Business Management and Services & Consulting.
Amadeus has central sites in
The company is majority owned by WAM Acquisition, whose shareholders are BC Partners, Cinven, Air
More information about Amadeus is available at: http://www.amadeus.com
Contact details
LEWIS PR
Joanie Koh / Bhavna Khemany
Tel: +65 6534 7250 / E-mail: amadeusapac@lewispr.com
